• January 27, 2009

The Reynolds and Reynolds Co.'s Reynolds Web Solutions has a new service available, Search Engine Ad Management (SEAM), which can help automotive dealers more effectively spend their marketing dollars through paid search ad management for online search engines.

Targeting the right audiences with paid ads helps drive a higher rate of quality traffic to the dealership's Web site, which can produce more quality leads for the dealership's products and services, and as a result, increase sales, Trey Hiers, vice president, corporate marketing, at Dayton, Ohio-based Reynolds.

With SEAM, Reynolds' Search Ad Specialists combine knowledge with technology to help dealerships reach the right people at the right time with the right messages with their online ads, and avoid ad sources that do not produce new leads. Reynolds administers the overall ad campaign on an ongoing basis for the dealership--from building online ads, to selecting the key advertising terms that drive the most Web site traffic to managing the bid process for online ad space. Ads are displayed in search engines and on other Web content sites from leading search engine providers.--Tanya Irwin