NBC Partners With Virtual World To Target Teens

  • January 28, 2009
NBC.com and Habbo, an online virtual world for teens, are launching a virtual "Heroes" character, which was created by Habbo and will live on Habbo.com and "Heroes" Evolutions, the on-air show's interactive Web site at www.nbc.com/Heroes/evolutions/.

On Habbo.com, fans of the show will be able to interact with the new virtual hero through a variety of in-game activities. Habbo users participating in a weeklong quest will discover their own special powers and will be recruited as new heroes. Those who successfully complete the mission will be awarded various virtual prizes.

On the "Heroes" Evolutions site, the new virtual hero will be woven into several of the in-universe, interactive extensions of the on-air show, including a character profile, the Primatech Paper Assignment Tracker and new chapters of the "Heroes" graphic novels.--Tanya Irwin

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