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Toyota Taps Burrell For Bowl
January 29, 2009
Toyota Motor will air a spot during the Super Bowl for its new Venza five-passenger car. The ad is via the company's African-American agency of record, Burrell Communications.
The
30-second spot will air during the first quarter during the first break.
The company says the spot, "Faces," was based on consumer research that combines cognitive neuroscience, anthropology and
sociology.--Karl Greenberg