- Diageo Revamps Cocktail Shaker As Ready-To-Serve Take Center Stage
Out to Launch, Fern Siegel - Wednesday, April 17, 2024
Bakery's OOH and print work notes how the trend replaces previous incarnati ...
- 'Crazy' For You: NHL Campaign Highlights Obsessive Fans
MAD, Fern Siegel - Tuesday, April 16, 2024
Chad Broude, co-founder of Highdive, said the spots were inspired by tr ...
- White Claw Promotes Social Connections, Wants Customers To 'Grab Life'
MAD, Fern Siegel - Tuesday, April 16, 2024
The 30-second spot by VCCP highlights how friends build connections just ...
- Crunch Transforms A Candy Bar Into Airport 'Fun'
Out to Launch, Fern Siegel - Tuesday, April 16, 2024
Ad agency Translation turns the candy's texture into a humorous distraction. ...
- Johnsonville Wants Americans To 'Keep It Juicy,' Lower The Rage, Up The Fun
MAD, Fern Siegel - Monday, April 15, 2024
That's the message behind the sausage brand's new national campaign. It's ti ...
- Rum And Cabello: Singer Fronts New Bacardi Campaign
MAD, Fern Siegel - Monday, April 15, 2024
"To me, Bacardi is synonymous with the spirit of the Caribbean, go ...
- Crowley Heads Strategy For Fuse Create
People on the Move, Fern Siegel - Monday, April 15, 2024
This is a new role for the Toronto, Canada, agency. ...
- Special London Wins Employment Hero's Global Brief
MAD, Fern Siegel - Friday, April 12, 2024
Special will create a global brand platform to drive business in t ...
- St. Maarten Tourism Rebrands, Salutes Its Dual Culture
MAD, Fern Siegel - Friday, April 12, 2024
The branding includes a new logo and a new tagline: "Twice t ...
- Homa Takes 'Joy Ride' After Perfect Shot
Out to Launch, Fern Siegel - Friday, April 12, 2024
Homa experiences the delight of a perfect tee shot in his n ...
- Farrell Named SVP, Marketing For Agital
People on the Move, Fern Siegel - Friday, April 12, 2024
She is responsible for driving brand awareness and lead generation initiatives f ...
- Goodwill Shows How Donations Play It Forward
MAD, Fern Siegel - Thursday, April 11, 2024
Research found that if people understood the true impact their Goodwill donatio ...
- Breyers Launches First Spots In 4 Years, Celebrates Simple Times
MAD, Fern Siegel - Thursday, April 11, 2024
VML, the 150-year-old ice cream brand's agency of record, created the t ...
- Jacobs Named ECD For VaynerMedia
People on the Move, Fern Siegel - Thursday, April 11, 2024
Previously, he was at Anomaly as executive creative director-managing partner for t ...
- Elvie Goes Big: Tackles Postpartum Challenges
MAD, Fern Siegel - Wednesday, April 10, 2024
The digital OOH creative features a quick cascade of words related ...
- 'Odds' Are: Aura Takes Over Branding Rights At Fenway Pavillion
MAD, Fern Siegel - Wednesday, April 10, 2024
Aura's spot reminds viewers that online crime happens to one in fo ...
- Pearlfisher Names Brown Global CEO, New Post Expands Business
MAD, Fern Siegel - Wednesday, April 10, 2024
The branding agency has hubs in New York and London. ...
- PH-D Taps Curiosity As Creative, Social AOR
Accounts on the Move, Fern Siegel - Tuesday, April 9, 2024
A new brand campaign is slated for summer - the first ...
- Berlin Agency Creates 'Fashion Against Fascism' To Fight Spread Of Nazi Codes
MAD, Fern Siegel - Tuesday, April 9, 2024
A special database and web crawler allow brands to check if su ...
- Coca-Cola-Marvel 'Heroes' Promote Package Design, AR Site Experience
MAD, Fern Siegel - Tuesday, April 9, 2024
The campaign taps into the power of the Marvel Universe in fu ...
- Hennessy Positions Cognac For A New Generation
MAD, Fern Siegel - Monday, April 8, 2024
Wieden+Kennedy Amsterdam's new campaign showcases the brand's unlimited cocktail possibilities. ...
- BBN Bolsters Asian Presence, Adds 2 Agencies To Roster
MAD, Fern Siegel - Monday, April 8, 2024
Brew Interactive, a digital marketing agency in Singapore, and Custom Media, ...
- Anomaly LA Ups Wirth To ECD, Corrall Heads Design
People on the Move, Fern Siegel - Monday, April 8, 2024
Both executives begin their new roles immediately. ...
- Colgate Targets Gen Z, Celebrates Every 'Smile' As Powerful
MAD, Fern Siegel - Friday, April 5, 2024
The company wants to send a positive message: Every smile is beautifu ...
- ALHI Acquires 62Above To Synergize Skill Sets
MAD, Fern Siegel - Friday, April 5, 2024
The deal is part of ALHI's strategy to expand marketing services ...
- Inizio Evoke Appoints DiSalvo Chief Strategy Officer
People on the Move, Fern Siegel - Friday, April 5, 2024
DiSalvo joins Inizio Evoke from McCann Health. ...
- [Yellow Tail] Selects Isobel As Creative Agency For The UK
Accounts on the Move, Fern Siegel - Thursday, April 4, 2024
The brand was announced as the World's Most Powerful Wine Brand f ...
- 'Wondery Means Business' Promotes Its Content, Brand Identity
MAD, Fern Siegel - Thursday, April 4, 2024
The new campaign signals strategic shifts the company is making to rea ...
- JSX Offers Stress-Free Way To 'Fly'
MAD, Fern Siegel - Thursday, April 4, 2024
The public charter airline avoids crowded terminals, baggage claims, fast-passes, long wai ...
- InfoTrust Taps Ruju As VP, Advertising Platforms
People on the Move, Fern Siegel - Thursday, April 4, 2024
Ruju's charge is growing new business via strategic partnerships and product strat ...