- Bacardi Spooks Rum Lovers For Halloween
Out to Launch, Fern Siegel - Thursday, September 28, 2023
Two new spots that pay homage to classic horror movie tropes. ...
- MOCEAN Selects Wong For COO Post
People on the Move, Fern Siegel - Thursday, September 28, 2023
Wong will manage all areas of agency operations, including business strategy a ...
- Postmates Touts 'Brain' Sensations From Delicious Foods
MAD, Fern Siegel - Wednesday, September 27, 2023
The integrated campaign underscores how food that you crave creates a distin ...
- Media Buying Firm Polaris Debuts, Updates Playbook For Democratic Campaigns
MAD, Fern Siegel - Wednesday, September 27, 2023
CEO Tom Pino contends it is crucial to modernize media strategies a ...
- MullenLowe U.S. Names 3 Executives To New Leadership Roles
MAD, Fern Siegel - Tuesday, September 12, 2023
Kelly Fredrickson is now chief culture officer, Javier Passerieu is president ...
- 4C Foods Selects Quench As Lead Social Media Agency
MAD, Fern Siegel - Tuesday, September 26, 2023
The agency will launch an initial campaign in November on Facebook, Instagr ...
- Grey London Taps Persons As President
MAD, Fern Siegel - Tuesday, September 26, 2023
A former WPP global strategist, Persons was a founding member of Cle ...
- Basil Hayden Extends Whiskey Line, Debuts New Flavor
Out to Launch, Fern Siegel - Tuesday, September 26, 2023
The company just added a new offering: Basil Hayden Malted Rye, relyi ...
- BBH Sends Candy Crush Into Fantasy Realms In Debut Work
MAD, Fern Siegel - Monday, September 25, 2023
The campaign will run for a year and provide an immersive a ...
- SKYY Vodka Enlists Winnie Harlow To Shake Up The Martini
MAD, Fern Siegel - Monday, September 25, 2023
The vodka brand has partnered with the supermodel-entrepreneur, calls the espresso marti ...
- Green Giant Utilizes Corn Kid To Promote Vegetables
MAD, Fern Siegel - Friday, September 22, 2023
The new campaign, the brand's first in seven years, focuses on thr ...
- Yahoo Advertising Joins Key Partners To Optimize CTV Ads
MAD, Fern Siegel - Friday, September 22, 2023
Yahoo has partnered with FreeWheel, Magnite's SpringServe and Publica by IAS ...
- Kelce Bros. 'Fuel' Up On Chunky Soup
Out to Launch, Fern Siegel - Friday, September 22, 2023
Leo Burnett's rivalry spots run through the 2023-2024 football season. ...
- Sparkling Ice Selects RTO+P As AOR, MRM For Media
Accounts on the Move, Fern Siegel - Thursday, September 21, 2023
RTO+P will drive the beverage's creative campaign executions. ...
- Renowned Chocolatier Chef Savors Baileys Newest Liqueur
MAD, Fern Siegel - Thursday, September 21, 2023
Baileys, owned by Diageo, was the largest global liqueur brand worldwide ...
- Nishimura Returns To Innocean USA As Chief Digital Officer
MAD, Fern Siegel - Thursday, September 21, 2023
Steven Nishimura previously worked at Innocean on the digital and CRM si ...
- Malfy Encourages Consumers To Imbibe An AR 'Escape'
MAD, Fern Siegel - Wednesday, September 20, 2023
The Italian gin's augmented-reality experience is accessed digitally via a phone ...
- Spafax Flies AdConnect, New Media-Buying Tool
MAD, Fern Siegel - Wednesday, September 20, 2023
Agencies can tailor campaigns to specific demographic profiles, geographic regions and trav ...
- TBWA\Helsinki Taps Pineda As CCO
People on the Move, Fern Siegel - Wednesday, September 20, 2023
Previously, Pineda was executive creative director, TBWA\RAAD in Dubai. ...
- Outer Retains adQuadrant As Digital AOR
Accounts on the Move, Fern Siegel - Wednesday, September 20, 2023
The agency will continue to produce online marketing campaigns, as well ...
- McCollum To Create New Raptive Revenue Streams As EVP, Innovation
MAD, Fern Siegel - Tuesday, September 19, 2023
Red Ventures vet Marc McCollum will develop new revenue streams for i ...
- Back Market Sends Up Apple In 'New' Activations
MAD, Fern Siegel - Tuesday, September 19, 2023
Created by the Gus agency, "Let Them Buy New" reframes the id ...
- Sofology Awards EssenceMediacom Its Digital Brief
Accounts on the Move, Fern Siegel - Monday, September 18, 2023
The agency already handles the client's linear TV and broadcast work. ...
- Peet's Coffee Positioned As The Real Deal
MAD, Fern Siegel - Monday, September 18, 2023
The "Coffee for Coffee People" campaign centers on the simplicity of coff ...
- Argonaut Named Creative AOR for Codigo 1530
MAD, Fern Siegel - Monday, September 18, 2023
Argonaut will develop a campaign that drives awareness and differentiation in t ...
- Elephant To Redesign Domino's Digital Ordering System
Accounts on the Move, Fern Siegel - Friday, September 15, 2023
The new work will modernize the ordering process, while highlighting the br ...
- Mannings Score With King's Hawaiian Slider Sunday
MAD, Fern Siegel - Friday, September 15, 2023
Eli and Peyton Manning signed a two-year partnership with King's Hawaiian ...
- Le Truc Names Neumann Chief Creative Officer
MAD, Fern Siegel - Friday, September 15, 2023
In the past year, Le Truc, a Publicis agency, has worked ...
- Jones Does Double Duty As CFO-COO For Pinnacle Advertising
People on the Move, Fern Siegel - Friday, September 15, 2023
Jones is an ad-marketing executive with more than 25 years of strateg ...
- New York Botanical Garden Refreshes Brand
MAD, Fern Siegel - Thursday, September 14, 2023
From brand strategy to a new logo, the revamp will showcase wh ...