- 'Find Your Way' To Monterey, Connect With Nature, Diverse Attractions
MAD, Fern Siegel - Thursday, October 12, 2023
The small city on California's central coast is a major destination d ...
- Eurostar Goes 'Further,' Launches New Site, App To Showcase Exciting Travel
MAD, Fern Siegel - Thursday, October 12, 2023
Eurostar CEO Gwendoline Cazenave says its ambition is "more Europe for ...
- Smart Money: Greenlight Helps Parents Teach Financial Literacy
MAD, Fern Siegel - Wednesday, October 11, 2023
The app is a tool to save, invest and build credit, helpi ...
- Lewis Takes Reins As The &Partnership CEO, U.S.
MAD, Fern Siegel - Wednesday, October 11, 2023
A 10-year veteran of the agency, Lewis previously served as managing directo ...
- Honey Bunches Of Oats Turns Cereal Into A Life Aid
MAD, Fern Siegel - Tuesday, October 10, 2023
The work suggests the new cereal bunches can get you through tric ...
- Latest Shaq Attack: Directing Spots For Icy Hot Kids
MAD, Fern Siegel - Tuesday, October 10, 2023
The work features basketball star Shaq O'Neal as an injury-prone kid. ...
- Bank On It: AKQA Named Chime's Integrated Marketing Agency
Accounts on the Move, Fern Siegel - Monday, October 9, 2023
Chime sees itself as an innovative company helping those who struggle financia ...
- Mash & Mallow Whiskey Targets Younger Demos Who Love Adventure
MAD, Fern Siegel - Monday, October 9, 2023
The new craft whiskey boasts singular flavors. Think s'mores in a bottl ...
- Lewis To Head Amplify's New York Office
MAD, Fern Siegel - Monday, October 9, 2023
Zoe Lewis said she would build on "Amplify's incredible portfolio of wo ...
- Is Heinz's Ketchup Pasta Sauce 'Ridiculously' Right Or Wrong?
MAD, Fern Siegel - Friday, October 6, 2023
The ketchup-on-pasta debate rages on social media. Heinz wants people to ha ...
- Discover, Coolidge Team To Offer 'Everyone' Financial Benefits
MAD, Fern Siegel - Friday, October 6, 2023
It's the first time Discover has focused on a deposit product ...
- Read All About It: 'Philadelphia Inquirer' Launches First Campaign In Decades
MAD, Fern Siegel - Thursday, October 5, 2023
The promotional push is to get younger Philadelphians, mostly millennials, to subscr ...
- Hyatt Books VMLY&R As Lead Creative Agency
MAD, Fern Siegel - Thursday, October 5, 2023
The WPP agency's first work is expected in early 2024. ...
- SS+K Kicks Off Debut Work For Smartsheet
Out to Launch, Fern Siegel - Thursday, October 5, 2023
"Operate at Peak Human" takes a look at how organizations can g ...
- Illycaffe Brews New AOR: Inspira Marketing Group
Accounts on the Move, Fern Siegel - Wednesday, October 4, 2023
The agency will launch the coffee company's Instagram presence and revive i ...
- Robert Downey Jr. Combats Online Crime In 'What Are The Odds?'
MAD, Fern Siegel - Wednesday, October 4, 2023
There is a 1 in 4 chance of Americans falling victim ...
- Creatives Nash, Horsey Rejoin Adam&EveDDB
People on the Move, Fern Siegel - Wednesday, October 4, 2023
At the agency, the duo worked on Waitrose, Volkswagen and Virgin Atlan ...
- Pluto TV Launches Campaign, Touts 3 New Categories
MAD, Fern Siegel - Tuesday, October 3, 2023
The campaign underscores that the streamer is curated by humans, not comput ...
- Cescau Heads Strategy For Leo Burnett Chicago
MAD, Fern Siegel - Tuesday, October 3, 2023
Prior to her appointment, Samantha Cescau held the same post at TBWA\Chiat\ ...
- If You 'Go,' Anaheim Offers More Than Disneyland
Out to Launch, Fern Siegel - Tuesday, October 3, 2023
The new campaign features nearly 20 hotels, attractions and restaurants from acro ...
- Krak Boba Names InnoVision Marketing Group AOR
MAD, Fern Siegel - Monday, October 2, 2023
The agency will drive marketing and advertising campaigns, as well as t ...
- Ritz-Carlton Gets 'Better,' Invites Guests To A Transformative Experience
MAD, Fern Siegel - Monday, October 2, 2023
The global marketing campaign focuses on travel as enriching and enlightening. ...
- Mansfield Appointed Buntin's Chief People Officer
People on the Move, Fern Siegel - Monday, October 2, 2023
Tricia Mansfield has been named Buntin's Chief People Officer. Most recently, s ...
- Wyoming Whiskey Toasts The Grand Tetons In Bourbon Launch
MAD, Fern Siegel - Friday, September 29, 2023
Limited-edition Wyoming Whiskey debuted the third chapter in its "Wide Open Space ...
- Acast, Warner Bros Discovery Enlarge Monetization, Distribution Ties
MAD, Fern Siegel - Friday, September 29, 2023
Acast will air podcasts from the Food Network, TLC, HGTV, Animal Plane ...
- Brockhaug Joins Dynata As Chief Commercial Officer
People on the Move, Fern Siegel - Friday, September 29, 2023
Brad Brockhaug will lead the the company's global commercial strategy, with ...
- Comedians Rally To Support Gun Violence Prevention
MAD, Fern Siegel - Thursday, September 28, 2023
The audience thinks the comics are performing a routine - until it ...
- Bacardi Spooks Rum Lovers For Halloween
Out to Launch, Fern Siegel - Thursday, September 28, 2023
Two new spots that pay homage to classic horror movie tropes. ...
- MOCEAN Selects Wong For COO Post
People on the Move, Fern Siegel - Thursday, September 28, 2023
Wong will manage all areas of agency operations, including business strategy a ...
- Postmates Touts 'Brain' Sensations From Delicious Foods
MAD, Fern Siegel - Wednesday, September 27, 2023
The integrated campaign underscores how food that you crave creates a distin ...