If You 'Go,' Anaheim Offers More Than Disneyland

by Fern Siegel , October 3, 2023

San Diego-based integrated marketing agency 62ABOVE has launched its first ad campaign for client Visit Anaheim. "Here We Go" spotlights the unexpected experiences found only in Anaheim, California.

The work, which runs digitally, features nearly 20 hotels, attractions and restaurants from across Anaheim.

"Here We Go" was created based on data-driven visitor insights. Anaheim is best known for Disneyland, but campaign centers on the idea the city has something for everyone — from watching the Anaheim Ducks to sipping cocktails at Top of the V restaurant.

"We are excited to show visitors, through the campaign, how Anaheim and Orange County have evolved in a post-pandemic environment,” says Sue O’Shea, senior director, marketing at Visit Anaheim.

She adds "Here We Go" captures the possibilities of a visit to Anaheim and Orange County and all the "hidden gems" guests will discover.

62ABOVE client work includes See Monterey, Caesar’s Entertainment, Curio Collection Hotels by Hilton and Love Catalina Island.

ad campaign, travel

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