• by Fern Siegel , October 4, 2023

Creative duo Zoe Nash and Sali Horsey returned to adam&eveDDB, after three years at 4Creative, Channel 4’s in-house agency.

Prior to joining the British media company, they joined adam&eveDDB in 2015. During their tenure, they were responsible for campaigns including Hey Girls’ "Pad Ad," which highlighted the shocking reality of period poverty in the U.K.

They also worked across a number of brands, including Waitrose, Campaign Against Living Miserably (CALM), Volkswagen, IAMS and Virgin Atlantic.

At the broadcaster, the duo created a trailer to advertise "The Great British Bake Off" 2023, featuring a group of sentient ingredients traveling to the "Bake Off" tent to be made into a showstopper. They took on class warfare to advertise the channel’s competitive reality TV show "Rise & Fall."

The adam&eveDDB agency is based in London, Berlin and New York. Client work includes Eurostar, Amazon, Lucozade and  PlayStation.