In late March, SS+K was selected as agency of record for Smartsheet’s brand advertising.

The marketing agency just debuted its first spots for the client, which specializes in collaborative work management.

"Operate at Peak Human” takes a look at how organizations can get results.

The campaign runs in digital, broadcast and market-specific outdoor media beginning with Seattle and Chicago. The outdoor ads take a humorous tone: "The wheels on the bus go round and round. Feedback shouldn't.” "In the three seconds it took you to read this, you could've gotten project approval."

Spots include “What Else”, “Trivia” and “Socks.”

"People are struggling with returning to the office, disparate teams, and so much work clutter all at once. It forces every provider in the space to talk about function function function," said Stevie Archer, executive creative director, SS+K. "No one talks about the human beings who have to get this work done in the first place. The 'Operate at Peak Human campaign' is really a celebration of humanity, its potential and Smartsheet's ability to unlock and deploy it."