- 'Two Minutes' Gallops To The 150th Kentucky Derby
MAD, Fern Siegel - Wednesday, November 1, 2023
The Kentucky Derby hits a milestone next year. But to promote t ...
- Pinterest Reports Q3 Uptick In Global Users, Advertisers Gain Reach
MAD, Fern Siegel - Wednesday, November 1, 2023
The social network reported $763 million in revenue for the quarter. Ge ...
- De Niro, Butterfield Become 'Best Friends' Over Uber Eats
MAD, Fern Siegel - Tuesday, October 31, 2023
The spots show the two actors riding around London and bonding ov ...
- Study: X's Ad Revs Plunge, TikTok Registers Biggest CPM Gains
MAD, Fern Siegel - Tuesday, October 31, 2023
Gupta Media reported that X's ad rates have dropped more than 7 ...
- Ruggable Debuts First OOH Work
Out to Launch, Fern Siegel - Tuesday, October 31, 2023
The work, created by the retailer's in-house creative team, utilizes local Chica ...
- Retailer Conn's Pitches Positive Aspects Of 'Finance'
MAD, Fern Siegel - Monday, October 30, 2023
To make buying less intimidating, the campaign aims to make financing easie ...
- OpenX Taps Goode As VP Strategy To Expand Buyer Development
MAD, Fern Siegel - Monday, October 30, 2023
Goode's role is to enlarge buyer development in both APAC and E ...
- Preston Spire Selects Kimble As CMO
People on the Move, Fern Siegel - Monday, October 30, 2023
Kimble will lead business development for the agency. ...
- Mr. Pickles Gin Launches Media Sponsorship, Campaign
MAD, Fern Siegel - Friday, October 27, 2023
The company is running its first ad campaign, which includes in-venue, digit ...
- Brandwidth Ups Digital Assets, Acquires Williams Commerce, Cloudfy
MAD, Fern Siegel - Friday, October 27, 2023
WCL and Cloudfy clients include Ping, Moet Hennessey and BMW. The acquisiti ...
- Derrick Henry Plays For Verizon
Out to Launch, Fern Siegel - Friday, October 27, 2023
The 5G ad highlights new network upgrades. ...
- Kim Promoted To MRM's Global Chief Commerce Officer
People on the Move, Fern Siegel - Friday, October 27, 2023
Kim is credited with leading a 30% growth of the agency's commer ...
- House 337 Creates AI Guidelines For Advertising
MAD, Fern Siegel - Thursday, October 26, 2023
AI has altered the digital ad landscape - and the global sh ...
- SANG Coffee Spot Highlights Vietnamese Culture
MAD, Fern Siegel - Thursday, October 26, 2023
Vietnamese coffee, made from the robusta bean, is known to be strong ...
- Cutwater Adds Su, Juul To Creative Lineup
People on the Move, Fern Siegel - Thursday, October 26, 2023
Cutwater has named Amy Su as creative director and Justin Juul ...
- Charm City Taps Spark As Creative Marketing AOR
Accounts on the Move, Fern Siegel - Wednesday, October 25, 2023
Spark will evolve Visit Baltimore's brand, which launched in 2020. ...
- AT&T, Gallaudent Create 5G Helmets To Make Football More Inclusive
MAD, Fern Siegel - Wednesday, October 25, 2023
The "Sounds of Silence" ad explains how the helmet's technology is changi ...
- Picklr Celebrates A 'Winner,' Opens Pickleball Locations In 4 States
MAD, Fern Siegel - Wednesday, October 25, 2023
The sport with a funny name is also the fastest-growing one ...
- Study: Audio Ads Deliver Solid Brand Recall, Cost Efficiency
MAD, Fern Siegel - Tuesday, October 24, 2023
On average, 41% of audio ads generated correct brand recall compared ...
- North Carolina Wants New Yorkers To Experience 'Real Fall Colors'
MAD, Fern Siegel - Tuesday, October 24, 2023
The state's tourism group promotes the seasonal vibrancy of the Blue Rid ...
- Gillian Anderson Pitches The Perfect Sleep In 'Dreams' Campaign
MAD, Fern Siegel - Monday, October 23, 2023
The cross-platform effort hopes to grow the mattress brand as a mark ...
- Overlooked Gen X Offers Lucrative Demo For Advertisers, Brands
MAD, Fern Siegel - Monday, October 23, 2023
Gen X, those aged 45-to-60, account for 27% of global spending. ...
- Marcel Names 2 Creative Directors As Co-Presidents
MAD, Fern Siegel - Friday, October 20, 2023
The Publicis Groupe agency appointed agency vets Youri Guerassimov and Gaetan ...
- Consumer Cellular Takes Its 'Shot,' Touts Ease Of Flip Phone
MAD, Fern Siegel - Friday, October 20, 2023
The campaign's focus is capturing ordinary moments, not promoting curated perfection ...
- Coegi Ups Kluba To Lead Operations, Analytics
People on the Move, Fern Siegel - Friday, October 20, 2023
Kluba has been with Coegi since 2019. She was critical in shapi ...
- Diageo's Cocktails Are 'Made' To Enjoy More Holiday Time
MAD, Fern Siegel - Thursday, October 19, 2023
The new line of premium pre-mixed cocktails are targeting a female 2 ...
- Jung von Matt Debuts London Office, First Campaign For Vauxhall/Opel
MAD, Fern Siegel - Thursday, October 19, 2023
The London outpost will be led by Rob Conibear, managing director, wi ...
- Breton Charged With Building Battery Canada
MAD, Fern Siegel - Thursday, October 19, 2023
Pete Breton was named the first president-executive creative director, Battery Canada. ...
- Royal British Legion Reveals 'What They Won't Tell You'
MAD, Fern Siegel - Wednesday, October 18, 2023
The campaign wants to create an emotional bond between the military a ...
- Simpson Heads Livewire As Global CEO
MAD, Fern Siegel - Wednesday, October 18, 2023
The 20-year marketing vet will oversee expansion and team development in t ...