The rug brand Ruggable launched its first out-of-home campaign in Chicago.
The work, created by the retailer's in-house creative team, utilizes local elements, such as deep dish pizza and Chicago Bears game-day snacks. The creative focuses on the durability of the rugs.
The OOH push includes a takeover of the Fullerton Train Station in which Ruggable is covering the floors of the station with motifs of its rugs and runners. Also, 60 local buses, seven billboards, and hundreds of digital placements across the city showcase its inventory.
Ruggable offers an array of rugs -- farmhouse to Persian to outdoor.
The company says Ruggable is using the current ads to inform future activations in other markets.