• by Fern Siegel , October 9, 2023

London-based Amplify is opening a New York Office.

As a U.S. partner, Zoe Lewis will set up the new office, created to address East Coast-based clients, including Bloomberg, Meta and Pinterest.

Formerly head of client services in London, Lewis will report to Marcus Childs, U.S. president and chief client officer, global. She reports to Marcus Childs, chief client officer (global) and president (U.S.).

Lewis said she would build on "Amplify's incredible portfolio of work globally and stateside, as our footprint and cultural impact continues to grow."

She joins two U.S. partners, Bonnie O'Hara and Mark McDermott, in heading up American operations. In June, the creative agency expanded its Los Angeles-based team with three senior appointments.

Following Lewis’ move to New York, Hannah Partridge joins the U.K. leadership team as the new head of client services.

Previously, Partridge spent time at various agencies, including Mr President, Mullen Lowe and most recently The Marketing Store, where she was the lead on the Adidas, H&M and Virgin Media accounts.

Amplify's client roster includes Airbnb, Amazon, Converse, Google, Lego, Nike, Pinterest and PlayStation.

The agency also has hubs in Paris, Barcelona, Sydney and Los Angeles.