- Cowboys' Parsons Plays For Dave & Buster
MAD, Fern Siegel - Wednesday, September 6, 2023
The work from Mother in New York builds on Dave & Buster ...
- Havas Acquires APA, Gains Foothold In Australia
MAD, Fern Siegel - Wednesday, September 6, 2023
APA will become part of H/Advisors, Havas' global strategic communications advisory netw ...
- Rest of the World Wins Visit San Antonio Tourism
Accounts on the Move, Fern Siegel - Tuesday, September 5, 2023
The Austin-based agency will help expand the city's branding here and abr ...
- James Allen Wants New Yorkers To 'Rock' Out
MAD, Fern Siegel - Tuesday, September 5, 2023
The online jeweler kicked off its first OOH campaign in New York ...
- Spotify Revamps Ad Payments For White-Noise Podcasters
MAD, Fern Siegel - Tuesday, September 5, 2023
The decision is part of an effort to up overall profits. Ambie ...
- Tee Off: Topgolf Plays 'Head' Games
MAD, Fern Siegel - Friday, September 1, 2023
The campaign taps into the emotions players experience when they visit ...
- Old El Paso Wants To Score In The Football Space
MAD, Fern Siegel - Friday, September 1, 2023
"The Taco Boy'' is the latest part of Old El Paso's newe ...
- GE Honors Its Past, Envisions A 'Beautiful' Future
Out to Launch, Fern Siegel - Tuesday, September 5, 2023
BBDO has created a spot to announce the launch of GE Aerospa ...
- Duracell Assigns BBH Creative Duties
Out to Launch, Fern Siegel - Friday, September 1, 2023
The company manufactures alkaline batteries, specialty cells, rechargeables and smart power syst ...
- Principal Financial Chooses Dentsu As Creative AOR
Accounts on the Move, Fern Siegel - Thursday, August 31, 2023
Dentsu Creative replaces TBWA/Chiat/Day, the brand's creative agency partner since 2008. ...
- MTBI Launches Rebrand Campaign To Highlight Work, Aid U.S. Service Members
MAD, Fern Siegel - Thursday, August 31, 2023
Through research, the Traumatic Brain Injury Initiative develops scientific solutions that dri ...
- Texas-Only Food App Favor Targets Newcomers, Sends Up State
MAD, Fern Siegel - Wednesday, August 30, 2023
The integrated campaign, "How Texas Orders In," features Texas newcomers learning t ...
- Primark Selects VCCP As Global Branding-Creative Agency
Accounts on the Move, Fern Siegel - Wednesday, August 30, 2023
Primark is expanding in new markets and channels, as it grows i ...
- Bounteous Names Former Dentsu Exec Hinz As CFO, Focuses On Global Expansion
MAD, Fern Siegel - Wednesday, August 30, 2023
Previously, Hintz was Merkle CFO and Dentsu's head of M&A. ...
- The 'Genius' Test: Back Market Pits Its Refurbished Tech Against Apple
MAD, Fern Siegel - Wednesday, August 30, 2023
Back Market has a simple mission - to challenge the idea th ...
- LG Electronic Revamps Visuals, Pushes 'Life's Good' Mission
MAD, Fern Siegel - Thursday, August 31, 2023
The 3D billboard and social channels display newly created LG characters ...
- Ogilvy New York Selects Ansari As Chief Creative Officer
MAD, Fern Siegel - Tuesday, August 29, 2023
At Ogilvy, she will work on various accounts, including IBM, Coca-Cola Compan ...
- April Tax App Revamps Brand, Site
MAD, Fern Siegel - Tuesday, August 29, 2023
The new brand iteration illustrates how the company is transforming how America ...
- Mentos Notes The Candy's Quirky Uses
MAD, Fern Siegel - Tuesday, August 29, 2023
The campaign pays tribute to the comical ways the candy has be ...
- Korber Pharma Selects Wunderman Thompson For Global Marketing
Accounts on the Move, Fern Siegel - Monday, August 28, 2023
Emotion will be the guiding principle in all future ads. ...
- Smashburger Cooks Up New Creative AOR: Partners In Crime
Accounts on the Move, Fern Siegel - Tuesday, August 29, 2023
Headquartered in Denver, Smashburger has 245 corporate and franchise restaurants operating ...
- Rover Focuses On Human Reassurance In Pet Spots
MAD, Fern Siegel - Monday, August 28, 2023
The brand's new work from Little Hands of Stone targets those w ...
- Vault49 Taps Hughes As Strategy Director
MAD, Fern Siegel - Monday, August 28, 2023
Hughes will lead work across clients such as Guinness and PepsiCo. ...
- Valtech Selects Schroder As Chief Collaboration Officer To Foster Agency Growth
MAD, Fern Siegel - Friday, August 25, 2023
Schroder is assigned responsibility for the agency's internal growth and driving employ ...
- LiveRead Launches Ad-Tech Platform To Deliver Financial Transparency
MAD, Fern Siegel - Friday, August 25, 2023
The company's focus is to streamline media plans and insertion orders a ...
- NFL Brand Campaign Mocks The Notion It's Scripted
MAD, Fern Siegel - Friday, August 25, 2023
The two spots, from 72andSunny, position the NFL as an entertainment, ...
- Sunshine Punch Taps Influencers To Drive Brand Visibility
Out to Launch, Fern Siegel - Friday, August 25, 2023
The cocktail maker launched "Thirst Trap," a new paid social and influenc ...
- Mother Selected As Lead Creative Agency For Orangetheory Fitness
Accounts on the Move, Fern Siegel - Thursday, August 24, 2023
The remit is to increase Orangetheory's visibility and positioning in the categ ...
- Milano Leads Digital Sales, Programmatic Audio For Katz
MAD, Fern Siegel - Thursday, August 24, 2023
Milano, who began his career as a market research specialist at Kat ...
- Apple Pay Kicks Off Cross-Platform Campaign In U.S., U.K.
MAD, Fern Siegel - Thursday, August 24, 2023
The campaign reaches from digital out-of-home to TikTok. ...