Apple Pay’s newest multinational campaign, created in-house, runs in the United States, United Kingdom and social media.
"Pay the Apple Way" highlights how cumbersome conventional payments can be — whether answering questions online or trying to get a credit card to work in a mobile machine.
In addition, digital out-of-home ads are posted in London, Birmingham and Manchester in the U.K. and Atlanta and Dallas in the U.S.
A TikTok element is also included.
Popular TikTok creators, such as Nimbus, Grandma Droninak and Drew Dirkson, were asked: "Can I ____ with Apple Pay?" The answers were varied, but all embrace the ease of application.
Apple Pay offers built-in security features to Apple devices to help protect your transactions.