Apple Pay Kicks Off Cross-Platform Campaign In U.S., U.K.

Apple Pay’s newest multinational campaign, created in-house, runs in the United States, United Kingdom and social media.

"Pay the Apple Way" highlights how cumbersome conventional payments can be — whether answering questions online or trying to get a credit card to work in a mobile machine.

The campaign includes three spots — "Dance," here, "Captcha," here and "Cards," here.



In addition, digital out-of-home ads are posted in London, Birmingham and Manchester in the U.K. and Atlanta and Dallas in the U.S.

A TikTok element is also included.

Popular TikTok creators, such as Nimbus, Grandma Droninak and Drew Dirkson, were asked: "Can I ____ with Apple Pay?" The answers were varied, but all embrace the ease of application.

Apple Pay offers built-in security features to Apple devices to help protect your transactions.

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