- Sunshine Punch Taps Influencers To Drive Brand Visibility
Out to Launch, Fern Siegel - Friday, August 25, 2023
The cocktail maker launched "Thirst Trap," a new paid social and influenc ...
- Mother Selected As Lead Creative Agency For Orangetheory Fitness
Accounts on the Move, Fern Siegel - Thursday, August 24, 2023
The remit is to increase Orangetheory's visibility and positioning in the categ ...
- Milano Leads Digital Sales, Programmatic Audio For Katz
MAD, Fern Siegel - Thursday, August 24, 2023
Milano, who began his career as a market research specialist at Kat ...
- Apple Pay Kicks Off Cross-Platform Campaign In U.S., U.K.
MAD, Fern Siegel - Thursday, August 24, 2023
The campaign reaches from digital out-of-home to TikTok. ...
- Starch Creative Expands To East Coast, Newman Heads NYC Office
MAD, Fern Siegel - Thursday, August 24, 2023
The Manhattan team is in charge of upcoming projects with Crocs a ...
- CIVCO Radiotherapy Taps LUDWIG+ As Creative AOR
Accounts on the Move, Fern Siegel - Wednesday, August 23, 2023
The assignment includes a new brand name, brand identity and campaign. ...
- Hero Digital, Avionos Alliance Add Digital Muscle To Commerce Services
MAD, Fern Siegel - Wednesday, August 23, 2023
The partnership creates a stronger digital experience in the Salesforce and Ado ...
- Barrow's Intense Scores With Social Media, Word-Of-Mouth Marketing
MAD, Fern Siegel - Wednesday, August 23, 2023
A low-key ad strategy and awards helped a start-up distillery gain nation ...
- T72 Club Expands Portfolio, Acquires Ad Tech Firm Nickelytics
MAD, Fern Siegel - Tuesday, August 22, 2023
Nickelytics claims customers are 2.8x more likely to engage digitally after seei ...
- Social Promotion Touts Simply EspressOJ
MAD, Fern Siegel - Tuesday, August 22, 2023
The pitch wasn't just about a delicious drink, but sparking conversations amo ...
- Uncle Nearest Whiskey Celebrates Motown Music, Love In New Spot
MAD, Fern Siegel - Tuesday, August 22, 2023
The brand is inspired by the first-known Black master distiller, Nathan "Neares ...
- Nerlich Named Global President, McCann
MAD, Fern Siegel - Tuesday, August 22, 2023
The former Havas executive will expand capabilities in global markets, as we ...
- Three Olives Vodka Rebrands, Targets GenZ Customer Base
MAD, Fern Siegel - Monday, August 21, 2023
The demographic focuses on health - so the spirits maker has introduc ...
- Acast Drops Spotify's Ad Analytics, Teams With Podscribe For Attribution
MAD, Fern Siegel - Monday, August 21, 2023
The deal gives Acast advertisers attribution services at no additional cost, allowi ...
- Cheez-It, 'Recess Therapy' Push Upbeat Message To Kids
MAD, Fern Siegel - Friday, August 18, 2023
The Puff'd Talks series offers videos featuring youngsters who share their ta ...
- Wolff Olins Selects Race To Activate Brand-Led Culture Work
MAD, Fern Siegel - Friday, August 18, 2023
In her career, Julia Race has worked with a broad range ...
- Lally Upped To CEO, Highdive
MAD, Fern Siegel - Friday, August 18, 2023
Lally is one of three co-founders of the 7-year-old agency. ...
- FirstBank Highlights Business Relationships Via 'Humans'
MAD, Fern Siegel - Thursday, August 17, 2023
The cheeky spots put a premium on the personal touch in busine ...
- Warner Bros., Memrise Partner To Promote 'Blue Beetle,' Spanish Language
MAD, Fern Siegel - Thursday, August 17, 2023
The film is the first Latin-led superhero film and marks the deb ...
- Ruckus Feasts On Chef's Garden Win
Accounts on the Move, Fern Siegel - Wednesday, August 16, 2023
The agency is charged with spearheading strategic brand initiatives. ...
- For 'Chicken Night,' KFC Promotes New $20 Fill Up Box
MAD, Fern Siegel - Wednesday, August 16, 2023
The push is centered around the back-to-school rush, when families are consum ...
- Mediavine Ups Hagmann To SVP, Ad Tech
People on the Move, Fern Siegel - Wednesday, August 16, 2023
In his new post, Hagmann and his team will join a new ...
- Relo Metrics Integrates VideoAmp Viewership Data To Enhance Real-Time Sponsorship Metrics
MAD, Fern Siegel - Tuesday, August 15, 2023
The alliance should help brands and agencies optimize how sponsorship packages a ...
- Paddy Power Mocks Billionaires Buying Soccer Teams
MAD, Fern Siegel - Tuesday, August 15, 2023
Today, half of the 20 English Premier League teams, in part ...
- Winner! 9Rooftops Remains AOR For Pennsylvania Lottery
MAD, Fern Siegel - Monday, August 14, 2023
The agency's remit is to create campaigns that highlight the lottery's missio ...
- HI-CHEW Turns Candy Into A Fruity Adventure
MAD, Fern Siegel - Monday, August 14, 2023
The company says nearly 1 billion pieces of the candy are consum ...
- Simpson Named SVP, Business Development, Advantage Unified Commerce
People on the Move, Fern Siegel - Monday, August 14, 2023
The commerce agency tapped Simpson, with 15-years experience in the beverage industr ...
- Barker-Evans Appointed EVP, Chief Creative Officer For AbelsonTaylor Group
MAD, Fern Siegel - Friday, August 11, 2023
The company president said Barker-Evans has 'the right combination of knowledge, experien ...
- Kona Shifts Into Imaginative Overdrive
MAD, Fern Siegel - Friday, August 11, 2023
The new spot has the Hyundai Kona chased by medieval knights a ...
- McDonald's Celebrates 10th 'Drink Run' To Quench Summer Thirst
Out to Launch, Fern Siegel - Friday, August 11, 2023
The spots, from the H/L agency, now focus heavily on social vide ...