Global fashion platform Vestiaire Collective launched its latest ad
campaign as part of its expansion into the U.S., a base for what the brand dubs "pre-loved luxury fashion."
Well-known in Europe and Asia, the company features hard-to-find designer and vintage
stock.
New York-based Accompany Creative produced the
“Parlez-Vous Vestiaire Collective?” campaign, which touts its French roots, but showcases the universality of style, asking: “Do you speak
fashion?”
“Parlez-Vous Vestiaire Collective?” runs across national TV spots (CTV), paid social throughout the U.S. and Europe, and online digital.
One spot frames
the brand’s French heritage by offering a lesson on how to pronounce Vestiaire, using a visual mnemonic of vests, T-shirts and blowing air.
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The work follows the debut of the brand's New
York City-based VIP Consignment Program. Last month, it held an exclusive closet sale with Oscar winner Jessica Chastain.
Marie-Christin Oebel, Chief Marketing Officer, Vestiaire Collective,
said: “We were founded with the mission to transform the fashion industry for a more sustainable future by empowering our community to drive change. This campaign represents the best of what we
stand for: taste, trust, community and sustainability.”
Adds Accompany Creative’s founder Jason Keehn: “The fashion industry especially needs more champions of reuse and
upcycling like Vestiaire Collective to take center stage.”
Accompany Creative’s client roster has included Nespresso, Levi’s, NBCU, God’s Love We Deliver and the YMCA
of Greater New York.