Tombras has just debuted a Kayak campaign that upends the idea of expensive travel. It's the first work since the agency named Paul Caiozzo its Chief Creative Officer.
The two spots are "Scam" and "Feet."
The campaign runs across OLV, digital and social media.
The agency relies on offbeat humor to
illustrate the ease of finding cheaper flight prices, including watching a woman play piano with her feet to raise the ticket fare. advertisement
advertisement
"If there is a
dearth of foot content this summer, we apologize to the foot people out there," Nathan Frank, creative director, Tombras, told Agency Daily.
Both spots end with the tag: 'Take Some Time Off. Flights are cheaper this summer."
The flight platform's search data found that contrary to expectation, summer flight prices this year averaged 7% less than last summer, even for global flights to Sydney, Australia or Hong
Kong. Stacey McMaster, brand marketing director for Kayak, called the reduction "a rare bright spot
in today's economy."
Tombras client work has included Sweethearts, Spirit Airlines and MoonPie.