- Google Confirms Launch Of BT Program
Online Media Daily, Gavin O'Malley - Wednesday, March 11, 2009
Google has confirmed the launch of a new behavioral targeting program th ...
- AOL Begins Swinging Axe In 10% Downsizing
Online Media Daily, Gavin O'Malley - Tuesday, March 10, 2009
In a ritual that has become all too common at the long-aili ...
- Brands Miss Opportunities With Generic Emails
Online Media Daily, Gavin O'Malley - Tuesday, March 10, 2009
While basic transactional email practices remain strong, many well-known brands have miss ...
- Social Networks, Blogs Pass Email In Usage
Online Media Daily, Gavin O'Malley - Monday, March 9, 2009
The rapidly evolving world of social networks and blogs has officially gro ...
- New York Relaunches Web Site Via Huge
Online Media Daily, Gavin O'Malley - Monday, March 9, 2009
In an effort to better promote local commerce and tourism in ...
- Razorfish Identifies Trends In Digital Media
Online Media Daily, Gavin O'Malley - Monday, March 9, 2009
If they haven't already, your CEO will join Facebook this year. That ...
- Mobile Media SendMe Grabs $12 Million In Financing
Online Media Daily, Gavin O'Malley - Thursday, March 5, 2009
Mobile media company SendMe has secured $12 million in Series D grow ...
- Pro Beach Volleyball Taps RotoHog To Create Fantasy Game
Online Media Daily, Gavin O'Malley - Thursday, March 5, 2009
The AVP Pro Beach Volleyball tour has tapped fantasy sports platform provid ...
- Weather Underground Offers Climate-Oriented Ad Targeting
Online Media Daily, Gavin O'Malley - Thursday, March 5, 2009
Online weather service Weather Underground, in partnership with Israel-based ad tech fi ...
- Facebook Announces Structural Changes
Online Media Daily, Gavin O'Malley - Wednesday, March 4, 2009
From product brands and media publishers to non-profits and politicians, Facebook ...
- EMarketer: Podcasting Will Rise Through '13
Online Media Daily, Gavin O'Malley - Wednesday, March 4, 2009
Podcast usage among U.S. consumers will continue to rise at least throu ...
- Google Exec: Clicks Don't Equal Success, Bounce-Rate Does
Online Media Daily, Gavin O'Malley - Wednesday, March 4, 2009
For many media and marketing professionals, "hits" refer to the number ...
- Study: Gen Y Notices Social Net Ads, But Claim Irrelevance
Online Media Daily, Gavin O'Malley - Tuesday, March 3, 2009
The vast majority of young consumers--84%--do notice ads on social networks. T ...
- MPA: Traffic To Magazine Web Sites On The Rise
Online Media Daily, Gavin O'Malley - Tuesday, March 3, 2009
In the fourth quarter, traffic to consumer magazine Web sites rose 11. ...
- CEO: ComScore Ready To Weather Recession
Online Media Daily, Gavin O'Malley - Tuesday, March 3, 2009
Financial service clients are cutting back and less established clients are movi ...
- Comcast Interactive Names Glam Exec EVP
Online Media Daily, Gavin O'Malley - Monday, March 2, 2009
In an increasingly bleak ad climate, Comcast Interactive Media on Monday announc ...
- Grab Networks Relaunches Production Suite
Online Media Daily, Gavin O'Malley - Monday, March 2, 2009
Digital video platform provider Grab Networks is expected to relaunch its producti ...
- Yahoo Begins Reorganization With Ouster Of CFO
Online Media Daily, Gavin O'Malley - Friday, February 27, 2009
Yahoo on Thursday announced the departure of its chief financial officer Bla ...
- Havas Exec: Data Equals Dollars
Online Media Daily, Gavin O'Malley - Friday, February 27, 2009
Advertisers had better wise up and start turning their data into dollar ...
- BBE Names 'Wall Street Journal' Exec To EVP
Online Media Daily, Gavin O'Malley - Wednesday, February 25, 2009
Online video network BBE--formerly Broadband Enterprises--has appointed Joe Gallagher to the new ...
- Online Video Ad Vendors Must Face Standardization Hurdle
Online Media Daily, Gavin O'Malley - Wednesday, February 25, 2009
Standardization remains the key challenge facing the online video industry, according ...
- Point By Point
Show Daily, Gavin O'Malley - Thursday, February 26, 2009
What’s the best way to determine which products people are shopping f ...
- Controversy, Ho!
Show Daily, Gavin O'Malley - Thursday, February 26, 2009
Think privacy concerns over “traditional†Web privacy issues are controversial? You ain†...
- The Good, The Bad, And The Privacy
Show Daily, Gavin O'Malley - Thursday, February 26, 2009
Ever heard of fjorn? Well, it’s a Scandinavian blanket e-tailor, and, mo ...
- Lowered Expectations
Show Daily, Gavin O'Malley - Thursday, February 26, 2009
Behavioral marketers, take a step back and reframe your success. That’s t ...
- Showing Clients The Light
Show Daily, Gavin O'Malley - Thursday, February 26, 2009
More than any one client, agencies can get the most out ...
- Retargeting To Scale 101
Show Daily, Gavin O'Malley - Thursday, February 26, 2009
The number one issue that anyone in the retargeting field needs ...
- It's All About Performance
Show Daily, Gavin O'Malley - Thursday, February 26, 2009
How do agencies differentiate between one behavioral targeting technology company and anothe ...
- Recession (Non?)Spending
Show Daily, Gavin O'Malley - Thursday, February 26, 2009
The million dollar question everyone’s asking, today, is how the economy ...
- In The Year 2020...
Show Daily, Gavin O'Malley - Thursday, February 26, 2009
By 2020, behavioral targeting spend will surpass search spend, according to OM ...