GAVIN O'MALLEY
Editor, MediaPost

Contact MediaPost Editorial
  • The Pitch
    Tim Hanlon, CEO & Managing Director of strategic consulting firm The Verte ...
  • $1 Billion NewFront?
    Word on the street is that this year's digital upfronts, or "newfronts ...
  • NewFronts Nothing New
    Forget the NewFronts. Under Terry Semel's (well-compensated) stewardship, Yahoo was putting ...
  • Machinima Funding News... Question Mark
    Big news coming out of OMMA Video?! Presently onstage is Machinima C ...
  • Set-Top Boxes As Punchline
    Some full discloser to kick off OMMA Video: Conference MC and MediaPo ...
  • Google Shifts Android Strategy
    As part of a larger strategy shift, Google is reportedly planning ...
  • How Yahoo Flubbed Flickr
    Making a bad week worse for Yahoo, Gizmodo just published a 5,000-plus-wo ...
  • Flipboard Keeps Edge With Audio
    Fighting for its title as a top tablet application, Flipboard debuted several n ...
  • Facebook's False Promise To Publishers
    For online video publishers, Facebook and its newfangled sharing tools offered t ...
  • ESPN, Twitter Co-Create Ad Programs For Sports Events
    Starting with the NBA Finals, ESPN is teaming with Twitter to crea ...
  • OMMA RTB Gets Visit "From The Future"
    OMMA RTB attendees got a special treat for sticking around after lun ...
  • A Trading Desk For Every Agency?
    Do agencies need their own trading desks? Nope, says Jenna Umbrianna, Platfo ...
  • Doing The RTB Math
    How and when are publishers going to get over their fears abo ...
  • The "Moneyball" Connection
    It took about an hour, but we finally got our first "Moneybal ...
  • Are You Ready For RTB?
    Nick Pahade, a few weeks into his latest gig as CEO ...
  • RTB Multiple Choice!
    Most marketers are ___________ about real-time bidding: A) Excited B) Reticent ...
  • RTB's People Problem
    By way of welcoming attendees to OMMA RTB, this morning, co-MC a ...
  • Twitter Preps News Summarizer
    Set to debut in a matter of weeks, Twitter is working ...
  • Groupon Posts Quarterly Profit
    Surprising to some, Groupon just posted its first quarterly profit. The go ...
  • What's Up With Facebook's Ad Model?
    Ahead of Facebook’s IPO, analysts are taking issue with the company’s ...
  • Quora Raises Another $50 Mil
    Though yet to scale in any meaningful way, investors still see dolla ...
  • Ziff Davis Adds 'Computer Shopper' To Digital Portfolio
    Investing further in the technology information space, Ziff Davis has added ComputerShopper.c ...
  • Who Needs Web Sites When You Have Social
    If Buzzfeed's founders founded Buzzfeed, today, there would probably be no Buzzfeed.co ...
  • Is Social About Content or Context?
    Jordan Bitterman, SVP of Social Marketing Practice Director at Digitas, just open ...
  • Socializing The Sales Funnel
    Has social broken apart the sales funnel? Blended it together is mo ...
  • The Great Social (Ad) Divide
    Speaking to Madison Ave.'s take on social, 1-in-4 of display ads n ...
  • If Marketing Terms Could Kill
    Madison Ave. desperately needs to change its vernacular, according to John Montgomer ...
  • Brands Talk Timeline
    Let's talk Timeline! -- Facebook's Timeline for Brands, which recently forced bran ...
  • Seeing Social As Consumer "Risk Reducer"
    Social media is... "a core behavior," according to Matt Goddard, CEO ...
  • Social Should Be "Additive"
    Social media is ... nothing on its own, according to Jeff Mirma ...