- Nine of 12 Major Magazine Ad Categories Post Dollar Gains Year-to-Date
Research Brief, Jack Loechner - Sunday, August 17, 2003
Total magazine advertising revenue for the month of July increased 7.9% compar ...
- Shift in Direct Marketing Consumers
Research Brief, Jack Loechner - Sunday, August 17, 2003
At the recent List Vision conference in New York sponsored by t ...
- Digital Directories Overtaking Yellow Pages
Research Brief, Jack Loechner - Thursday, August 7, 2003
Emarketer reports that the Kelsey Group projects that digital directories' share ...
- Payment Security Still Prevents Purchases
Research Brief, Jack Loechner - Wednesday, August 13, 2003
When consumers who have not made online purchases were asked what wou ...
- Reading Not Teens First Choice, By Far
Research Brief, Jack Loechner - Thursday, August 7, 2003
Emarketer reports that Harris Interactive and Teenage Research Unlimited surveyed 2,618 peop ...
- Consumer Confidence Index Declined Nearly Seven Points In July
Research Brief, Jack Loechner - Thursday, August 7, 2003
The Consumer Confidence Survey conducted for The Conference Board by NFO WorldGrou ...
- Job Seekers Change Methods in Employment Search
Research Brief, Jack Loechner - Thursday, August 7, 2003
According to a just-released survey conducted for The New York Times J ...
- Magazines Continue Positive Trend In June
Research Brief, Jack Loechner - Thursday, August 7, 2003
Total magazine advertising revenue for the month of June increased 8.5% compar ...
- Broadband Share Over 50% of Internet Connections by June, 2004
Research Brief, Jack Loechner - Wednesday, August 6, 2003
Cable has 67% to 105% more users than DSL in the U ...
- Online Advertising To $6.3 Billion In 2003 Powered By Paid Search
Research Brief, Jack Loechner - Sunday, August 3, 2003
According to the latest findings from Jupiter Research, presented at the Jupiter/Clic ...
- Sony Tops the List in Annual Best Brands Survey
Research Brief, Jack Loechner - Sunday, August 3, 2003
Humphrey Taylor, chairman of The Harris Poll, in a recent release, repor ...
- Everyday Internet Activities
Research Brief, Jack Loechner - Sunday, August 3, 2003
On an average day, about 72 million American adults go online. He ...
- Boomers With Bucks Use Internet Brokerage Accounts
Research Brief, Jack Loechner - Thursday, July 31, 2003
According to eMarketer, a report from Knowledge Networks indicates that while onli ...
- Don't Call the Elderly, the Wealthy, or the Married
Research Brief, Jack Loechner - Wednesday, July 30, 2003
Two-thirds of Americans say they are ready to sign up for t ...
- Cable TV at 68% Penetration, but Dishes Poised for 25% in Urban Homes
Research Brief, Jack Loechner - Tuesday, July 29, 2003
A new telephone survey of 2,000 consumers and approximately 50 cable operato ...
- I Like It, And I Like What They Say
Research Brief, Jack Loechner - Sunday, July 27, 2003
The Online Publishers Association recently announced that the results of the seco ...
- Media Companies Show Highest Click-Through (and Conversion) Rates
Research Brief, Jack Loechner - Thursday, July 24, 2003
eMarketer reports that, according to Advertising.com, online ads for telecommunications companies yie ...
- Let The Games Begin... College Students and Electronic Gaming
Research Brief, Jack Loechner - Wednesday, July 23, 2003
According to new report by The Pew Internet & American Life Proje ...
- A Look at Telecom, Internet & Travel Site Traffic
Research Brief, Jack Loechner - Tuesday, July 22, 2003
AOL's communication tools continue to hold the top spots in the Telec ...
- Put Research Data to the Test
Research Brief, Jack Loechner - Sunday, July 13, 2003
Geoffrey Ramsey, CEO and co-founder of eMarketer, in a recent release write ...
- Legislation-Centered Issue Ads
Research Brief, Jack Loechner - Sunday, July 13, 2003
In the introduction of a recently released study by the Annenberg Publ ...
- 50 Percent More Multi-channel Hyper-Shoppers
Research Brief, Jack Loechner - Sunday, July 13, 2003
New evidence from the 2003 American Interactive Consumer Survey conducted by t ...
- Newspaper Advertising An Important Influence on Consumer Shopping
Research Brief, Jack Loechner - Sunday, July 13, 2003
A recent BIGresearch bi-annual SIMM Survey of more than 12,000 respondents sho ...
- Some Adolescent Behaviors a Cause For Concern
Research Brief, Jack Loechner - Tuesday, July 1, 2003
According to new research by the Institute for Adolescent Risk Communication ...
- Rubbing Your Belly and Patting Your Head Simultaneously
Research Brief, Jack Loechner - Tuesday, July 1, 2003
A study by BIGresearch provides insight into strategic media buying based ...
- Travel Spending on the Web
Research Brief, Jack Loechner - Tuesday, July 1, 2003
As the largest category of consumer spending on the Web, online trav ...
- Internet Presence Lures New Advertisers to Local TV
Research Brief, Jack Loechner - Tuesday, July 1, 2003
According to a study by media research firm Borrell Associates, reported ...
- Builder Study Says Boomer Retirees to Relocate, but AARP Says Not So Fast
Research Brief, Jack Loechner - Tuesday, July 1, 2003
A new survey finds that baby boomers are more inclined to reloca ...
- Donotcall Gets Called and Mid-June News, Info and Occasion Traffic
Research Brief, Jack Loechner - Tuesday, July 1, 2003
A special report from Nielsen//Net ratings on the overnight crunch on t ...
- 4.3 Percent Rise in U.S. Advertising Spending Projected for 2003
Research Brief, Jack Loechner - Tuesday, July 1, 2003
According to the mid-year forecast by TNS Media Intelligence/CMR, advertising spending ...