- Blended Search Format Increases Marketers' Visibility
Research Brief, Jack Loechner - Wednesday, April 16, 2008
The recently released iProspect Blended Search Results Study, conducted by Jupiter Researc ...
- How Green Is My Marketing
Research Brief, Jack Loechner - Tuesday, April 15, 2008
Nielsen Online recently released findings which finds that protecting the environment h ...
- Two-Thirds of Shoppers Plan More Coupon Use
Research Brief, Jack Loechner - Monday, April 14, 2008
In a recent ICOM survey of U.S. Shoppers, selected from a 40,0 ...
- Career Destinations Online Garnered 10% Of The Audience
Research Brief, Jack Loechner - Friday, April 11, 2008
A drill down into the career and educational channels including demographics, advertiser ...
- No Rose Colored Glasses in The Short Term Says UofM
Research Brief, Jack Loechner - Thursday, April 10, 2008
In their annual spring forecast update of the U.S. economy, University ...
- World AdSpend Strength in Developing Countries
Research Brief, Jack Loechner - Wednesday, April 9, 2008
In its first advertising expenditure forecasts of 2008, ZenithOptimedia downgraded its combin ...
- More Gray, More Affluent, More Internet Shopping
Research Brief, Jack Loechner - Tuesday, April 8, 2008
In the more than 80 metropolitan markets surveyed by The Media Audi ...
- Yellow Book Doubles Visitors on INetwork
Research Brief, Jack Loechner - Monday, April 7, 2008
A recently released comScore study into national Internet Yellow Pages (IYP) sear ...
- Q&A Visits on Web Up Almost 900% Since 2006
Research Brief, Jack Loechner - Friday, April 4, 2008
According to a new Hitwise report, the market share of U.S. visi ...
- Email and Internet Top Direct Media Choices For Financial Services
Research Brief, Jack Loechner - Thursday, April 3, 2008
According to a recent Direct Marketing Association report, American financial services institutio ...
- 28 Million Mobile Subscribers Responded to At Least One Mobile Ad
Research Brief, Jack Loechner - Wednesday, April 2, 2008
According to a new report from The Nielsen Company, twenty-three percent ( ...
- Teens Have Their Stuff Together
Research Brief, Jack Loechner - Tuesday, April 1, 2008
An advance release of the Teen Topix study by OTX and t ...
- Almost Two Thirds of Online Radio Listeners also Profiled on Social Sites
Research Brief, Jack Loechner - Monday, March 31, 2008
The annual "Infinite Dial 2008: Radio's Digital Platforms" by Arbitron and Edis ...
- The Troubled News Media
Research Brief, Jack Loechner - Friday, March 28, 2008
This fifth edition of the annual report "The State of the Ne ...
- Buying and Banking On-The-Go
Research Brief, Jack Loechner - Thursday, March 27, 2008
A new Harris Interactive study shows that one in four cellular pho ...
- Wealthy Consumers Using Social Networks Online
Research Brief, Jack Loechner - Wednesday, March 26, 2008
According to The Luxury Institute's latest WealthSurvey, the participation of wealthy onli ...
- New Media Offers Cost Effective Alternative to Political Media Budgets
Research Brief, Jack Loechner - Tuesday, March 25, 2008
A recent analysis of BIGresearch's Simultaneous Media Survey of 15,727 participants sho ...
- Brand Advertising on Game Sites Performs Best With Women Over 45
Research Brief, Jack Loechner - Monday, March 24, 2008
According to a recent newsletter from Dynamic Logic, analysis from their MarketNo ...
- Minority Shopping Online Up In Numbers and Frequency
Research Brief, Jack Loechner - Friday, March 21, 2008
According to a new report from The Media Audit, Online shopping ...
- Younger Online News Consumers Are Not Newspaper Readers
Research Brief, Jack Loechner - Thursday, March 20, 2008
A new comScore study of the differences in online behavior among heav ...
- Older Internet Users Feel Web Advertising and Content Not Relevant
Research Brief, Jack Loechner - Wednesday, March 19, 2008
A recent BurstMedia survey of more than 13,000 web users 18 yea ...
- Personalized Marketing Preferred; Execution Lagging
Research Brief, Jack Loechner - Tuesday, March 18, 2008
In 2006, the Chief Marketing Officer Council found over 26% of executiv ...
- Convenience Consumer Goods Packaging Seen As Dispensable
Research Brief, Jack Loechner - Monday, March 17, 2008
New research from The Nielsen Company shows that more than half ...
- Youth Fuels Online Video
Research Brief, Jack Loechner - Friday, March 14, 2008
According to new consumer research from Leichtman Research Group, 31% of adul ...
- Two Thirds of Americans Dissatisfied With The Quality of Journalism
Research Brief, Jack Loechner - Thursday, March 13, 2008
A new WeMedia/Zogby Interactive poll shows that 67% of Americans believe tradition ...
- Celebrities Top Politicians in News and Media Web Visits
Research Brief, Jack Loechner - Wednesday, March 12, 2008
Hitwise recently reported that The market share of U.S. visits to t ...
- Integrated Marketing The Trend, But Only Halfway There
Research Brief, Jack Loechner - Tuesday, March 11, 2008
According to new research by the Association of National Advertisers, in partnersh ...
- New Media An Important Place To Be Seen
Research Brief, Jack Loechner - Monday, March 10, 2008
The most recent BIGresearch Simultaneous Media Survey shows that, while traditional med ...
- Elusive Consumers Create Marketers' Needs For Branded Entertainment
Research Brief, Jack Loechner - Friday, March 7, 2008
According to research released recently by PQ Media, spending on branded entertainme ...
- Retirees, Followed By Boomers, Will Redefine Retirement
Research Brief, Jack Loechner - Thursday, March 6, 2008
According to a report from The Media Audit, adults who are neari ...