- Cars and Politics Kept Internet Active in March
Research Brief, Jack Loechner - Friday, April 30, 2010
The comScore monthly analysis of U.S. Web activity for March 2010 repor ...
- Increased Revenue and Investment in E-Commerce Expected by Retailers
Research Brief, Jack Loechner - Thursday, April 29, 2010
According to the e-tailing group 9th Annual Merchant Survey, given the e-commer ...
- Quantifiable Lift With The Addition of Social Media to Advertising
Research Brief, Jack Loechner - Wednesday, April 28, 2010
A recent joint study from Nielsen and Facebook, titled "Advertising Effectiveness: Understandi ...
- Self-Sufficient Marketers a Challenge to Agencies
Research Brief, Jack Loechner - Tuesday, April 27, 2010
According to the Chief Marketing Officer (CMO) Council's latest State of Marketi ...
- Are You Listening When It's Loud?
Research Brief, Jack Loechner - Monday, April 26, 2010
According to the findings of an Adweek Media/Harris Poll of 2,194 U. ...
- Digital Potpouri
Research Brief, Jack Loechner - Friday, April 23, 2010
The new national survey from Arbitron and Edison Research, The Infinite Di ...
- Mobile Marketing Emerges With Couponing
Research Brief, Jack Loechner - Thursday, April 22, 2010
According to the Executive Summary of the recent Mobile Marketing report fr ...
- Journalism Is Suffering in Minds of Broadcast Execs
Research Brief, Jack Loechner - Wednesday, April 21, 2010
According to a new survey by the Pew Research Center's Project f ...
- Cinema Hypes Brands
Research Brief, Jack Loechner - Tuesday, April 20, 2010
According to the findings from the "NewMediaMetrics 360 Cross Platform Study" ...
- A Bird In The Hand
Research Brief, Jack Loechner - Monday, April 19, 2010
According to a new Bankrate.com poll by Princeton Survey Research Associates Internationa ...
- Radio Leads Way For Bounce in Ad Forecast
Research Brief, Jack Loechner - Friday, April 16, 2010
According to analysts at Barclays Capital, ad forecasts for most media ha ...
- Multi-Generational Family Households Make a Comeback
Research Brief, Jack Loechner - Thursday, April 15, 2010
According to a report based on the Pew Research Center's public opini ...
- Store Brands Gain Strong Toehold in Consumer Goods Market
Research Brief, Jack Loechner - Wednesday, April 14, 2010
Findings from a study conducted by Ipsos Marketing, Consumer Goods, show tha ...
- Room For More Ads on Online TV
Research Brief, Jack Loechner - Tuesday, April 13, 2010
According to a recent comScore study or U.S. Online TV viewership, wh ...
- Magazine Ad Data Shows Growth
Research Brief, Jack Loechner - Monday, April 12, 2010
According to Publishers Information Bureau (PIB) in the first quarter of 201 ...
- More TV On The Internet and More Broadband Serving
Research Brief, Jack Loechner - Friday, April 9, 2010
New consumer research from Leichtman Research Group found that 24% of a ...
- People Turn-Offs in Brand Advertising
Research Brief, Jack Loechner - Thursday, April 8, 2010
35% of Americans say that they have chosen not to purchase ...
- Behaviorally Targeted Ads Yield Twice The Revenue and Twice the Converts
Research Brief, Jack Loechner - Wednesday, April 7, 2010
According to The Network Advertising Initiative (NAI), behaviorally-targeted advertising in 2009 secur ...
- Brand Info Online Attracts Consumers to Act
Research Brief, Jack Loechner - Tuesday, April 6, 2010
According to the second year of an Opinion Research Corporation consumer preferen ...
- Gift Cards Down in '09, But Turning at Year End
Research Brief, Jack Loechner - Monday, April 5, 2010
According to new data from Javelin Strategy Research, in the past f ...
- Radio Poised for Slow, Steady Growth
Research Brief, Jack Loechner - Friday, April 2, 2010
According to the BIA/Kelsey Investing In Radio Market Report, 2009 closed wi ...
- Credit Card Users Up, Credit Card Debt Down
Research Brief, Jack Loechner - Thursday, April 1, 2010
The U.S. Census Bureau reports that there were 159 million credit ca ...