- Hooking Keepers Plagues CMOs
Research Brief, Jack Loechner - Tuesday, July 16, 2013
Even in today's Big Data mania, marketers still understand that customer engageme ...
- Traditional Media Ad Spend Dynamics In First Quarter
Research Brief, Jack Loechner - Monday, July 15, 2013
According to data from Kantar Media, total traditional advertising expenditures in t ...
- CPG Companies Accelerate Digital Direct
Research Brief, Jack Loechner - Friday, July 12, 2013
Despite the overall slowing of net sales growth rates in 2012, foo ...
- Dopamine or Serotonin, Millennials or Boomers
Research Brief, Jack Loechner - Thursday, July 11, 2013
According to a new Nielsen study, Boomers and Millennials exhibit vastly differe ...
- How Important Are Keywords Like "Foo?"
Research Brief, Jack Loechner - Wednesday, July 10, 2013
According to the Adestra study and email subject line analysis report, looki ...
- Awash In Data With No Paddle
Research Brief, Jack Loechner - Tuesday, July 9, 2013
According to Accenture's Perfect Promotion Study, based on interviews with 350 seni ...
- It Can Only Get Better
Research Brief, Jack Loechner - Monday, July 8, 2013
Jon Swallen, Chief Research Officer at Kantar Media North America, says ". ...
- 3/4 of Mobile Phones Are In Developing Markets; Growth to Skyrocket
Research Brief, Jack Loechner - Friday, July 5, 2013
According to Upstream, with YouGov and Vanson Bourne, 7 billion global mobi ...
- Affluents Outpace Others Shopping
Research Brief, Jack Loechner - Thursday, July 4, 2013
According to the most recent Martini Media Affluent Online Shopper Index, wi ...
- Younger B2B Buyers Shopping Online
Research Brief, Jack Loechner - Wednesday, July 3, 2013
According to Acquity Group, reporting the findings of its 2013 State ...
- Behavioral Marketing Delivers
Research Brief, Jack Loechner - Tuesday, July 2, 2013
According to new research by Silverpop, with Forrester Consulting, today's buyers contr ...
- Millennials Forge The Future (Depending on Life Stage)
Research Brief, Jack Loechner - Monday, July 1, 2013
According to a new study by Fizziology and Horizon Media, as t ...
- Reward Based Advertising Improves Engagement
Research Brief, Jack Loechner - Friday, June 28, 2013
According to a new research report, Exploring the Role of Value ...
- Tech Products and Discretionary Spending Advancing With College Students
Research Brief, Jack Loechner - Thursday, June 27, 2013
According to the re:fuel 13th annual College Explorer survey, 22 million colle ...
- Global Advertising Comes Back
Research Brief, Jack Loechner - Wednesday, June 26, 2013
According to a new Magna Global forecast, the global advertising market ...
- Upscale Latinos Seen As The New Boomers
Research Brief, Jack Loechner - Tuesday, June 25, 2013
According to Nielsen and the Association of Hispanic Advertising Agencies, 15 milli ...
- The World According to Borrell
Research Brief, Jack Loechner - Monday, June 24, 2013
A 2013 Delphi Panel of experienced management in the media industry, anticipati ...
- Smartphones And Tablets Have Revolutionized Consumer Connections
Research Brief, Jack Loechner - Friday, June 21, 2013
According to a recent Nielsen Cross-Platform Report, nothing is growing faster th ...
- Who Knows The Customer Best?
Research Brief, Jack Loechner - Thursday, June 20, 2013
According to a recent report from the Economist Intelligence Unit, reported ...
- Global Digital Magazine Ad Spend $3.8 Billion by 2017
Research Brief, Jack Loechner - Wednesday, June 19, 2013
Advertisers are increasingly spending more money on digital properties, and by 20 ...
- Tablet Ownership Almost Doubles
Research Brief, Jack Loechner - Tuesday, June 18, 2013
According to the Pew Research Center, 34% of American adults report ownersh ...
- Online Video Gets Global Vote
Research Brief, Jack Loechner - Monday, June 17, 2013
According to a recent worldwide study conducted by Be On, the n ...
- Online Content Sourcing Critical For B2B Buyers
Research Brief, Jack Loechner - Friday, June 14, 2013
According to a new study by the Chief Marketing Officer (CMO) Counc ...
- Online Shoppers Want Choice And Convenience
Research Brief, Jack Loechner - Thursday, June 13, 2013
Online retail growth continues to significantly outpace that of overall retail, maki ...
- TV and Digital Ad Prompts Drive Social Brand Interaction
Research Brief, Jack Loechner - Wednesday, June 12, 2013
According to a recent Burst Media survey, social media prompts in digit ...
- The Various Purchase Paths Of Digital Shoppers
Research Brief, Jack Loechner - Tuesday, June 11, 2013
In a recent study by GroupM Next, with Compete, among more th ...
- Increasing Audience Engagement is Future for News Media
Research Brief, Jack Loechner - Monday, June 10, 2013
According to the annual World Press Trends survey of the World Associati ...
- Shopping Centers Morphing To Lifestyle Centers
Research Brief, Jack Loechner - Friday, June 7, 2013
Recent trends in U.S. retail suggest that shopping is becoming America's favori ...
- Tablets Displacing Portable PCs
Research Brief, Jack Loechner - Thursday, June 6, 2013
According to a new forecast from the IDC) Worldwide Quarterly Tablet Tracke ...
- Teens Content Manage on Facebook For Privacy; Twitter More Public
Research Brief, Jack Loechner - Wednesday, June 5, 2013
According to a recent PewResearch study about teens' privacy management on soci ...