- Almost Half of Brand Emails Opened on Mobile
Research Brief, Jack Loechner - Tuesday, August 27, 2013
According to a new Yesmail Interactive bench mark study, directing marketers' attenti ...
- Multi-Channel Video Subscribers Down; Industry Levels Off
Research Brief, Jack Loechner - Monday, August 26, 2013
According to the Leichtman Research Group, the thirteen largest multi-channel video provide ...
- Digital Newsies, Using Smartphones with Tablets, More Than Doubled in 2013
Research Brief, Jack Loechner - Friday, August 23, 2013
No longer a harbinger, but certainly timely, a study by the Reynol ...
- Social Networking Captures Almost 3/4 of US Adults
Research Brief, Jack Loechner - Thursday, August 22, 2013
According to the PEW Research Center, as of May 2013, 72% ...
- Digital Media For On-The-Go Consumers Leads Global Growth
Research Brief, Jack Loechner - Wednesday, August 21, 2013
According to the PQ Media Global Consumer Usage of Digital Media Foreca ...
- Mobile Advertisers Driving Foot Traffic And Site Traffic
Research Brief, Jack Loechner - Tuesday, August 20, 2013
According to a Millennial Media/comScore Study, mobile phone penetration is nearing 10 ...
- How Long Is Too Long?
Research Brief, Jack Loechner - Monday, August 19, 2013
According to an Ifbyphone benchmarking analysis of how to best handle cal ...
- New Viewing Habits Pushing Bandwidth
Research Brief, Jack Loechner - Friday, August 16, 2013
According to a study from the Fiber to the Home (FTTH) Counc ...
- Mobile Streaming Preferred Over PC
Research Brief, Jack Loechner - Thursday, August 15, 2013
According to new research from ForeSee, highlighting 22 top U.S. streaming vide ...
- Record Email Opens Driven By Mobile and Targeting
Research Brief, Jack Loechner - Wednesday, August 14, 2013
According to an eMarketer report, Email Benchmarks: Key Metrics and Trends f ...
- Know Customer Through Relationship Data vs. Transactional
Research Brief, Jack Loechner - Tuesday, August 13, 2013
A new study by Yesmail Interactive, in conjunction with Gleanster, finds th ...
- Tweeting Can Increase On Air TV Ratings
Research Brief, Jack Loechner - Monday, August 12, 2013
Analyzing more than 200 episodes of prime-time television programs, Nielsen determined th ...
- Frugal Spending
Research Brief, Jack Loechner - Friday, August 9, 2013
According to the The Harris Poll online survey in June, 2013 ...
- Tablet Traffic Valuable; Android Primary Choice, iOS Best For Browsers
Research Brief, Jack Loechner - Thursday, August 8, 2013
According to the Adobe Digital Index, with the meteoric rise of mobi ...
- Plan To Go Viral With TV Ads, And Maximize Sharing
Research Brief, Jack Loechner - Wednesday, August 7, 2013
New research from video technology company, Unruly, examines 12 television commercials fr ...
- Think Twice (Or More) Before Social Posting
Research Brief, Jack Loechner - Tuesday, August 6, 2013
While social media, such as Facebook and Instagram, are popular for shari ...
- No More Patience With Irrelevant Ads
Research Brief, Jack Loechner - Monday, August 5, 2013
According to the results of the 2013 Online Personal Experience study fr ...
- Socialize With Your Pet
Research Brief, Jack Loechner - Friday, August 2, 2013
According to new research from Mintel, 47% of pet owners believe owni ...
- Streamers Prefer TV Shows to Movies by Four-to-One
Research Brief, Jack Loechner - Thursday, August 1, 2013
According to the findings of a new GfK report, defining the actu ...
- The Independent American Woman
Research Brief, Jack Loechner - Wednesday, July 31, 2013
From the Wave 5 from the Ipsos MediaCT Audience Measurement Group, Wome ...
- Back To School Spending; Already?
Research Brief, Jack Loechner - Tuesday, July 30, 2013
According to NRF's 2013 Back-to-School Survey conducted by Prosper Insights & Analytic ...
- Social Login Network Choice Depends On Vertical
Research Brief, Jack Loechner - Monday, July 29, 2013
According to a new analysis by Gigya, social login has become ...
- Local Mobile Ad Sales To Reach $2 Billion in 2014
Research Brief, Jack Loechner - Friday, July 26, 2013
According to research from Mintel, more than half of all U.S. tee ...
- Fashion Brands Coastal; Online Shoppers Rural
Research Brief, Jack Loechner - Thursday, July 25, 2013
With U.S. e-commerce sales now topping $200 billion annually, digital marketers a ...
- Behavioral Marketing Still An "Untapped Asset"
Research Brief, Jack Loechner - Wednesday, July 24, 2013
According to a Silverpop study by Forrester Consulting, marketers who have adopt ...
- Fortune 500 Adopts Social Media
Research Brief, Jack Loechner - Tuesday, July 23, 2013
Fortune Magazine annually compiles the "Fortune 500" list of America's largest corporation ...
- Smartphone Addiction
Research Brief, Jack Loechner - Monday, July 22, 2013
According to the Mobile Consumer Habits study by Jumio, conducted by Harr ...
- Content Marketing Potpouri
Research Brief, Jack Loechner - Friday, July 19, 2013
According to a Blog post by Wishpond, companies that blog have 5 ...
- Mom's Apps
Research Brief, Jack Loechner - Thursday, July 18, 2013
According to a Flurry study and analysis of smartphone and tablet use ...
- Research Hypotheses Before Creative Work
Research Brief, Jack Loechner - Wednesday, July 17, 2013
Martin Weigel, head of planning at Wieden+Kennedy, recently delivered the keynote addre ...