- Return-Path-Data Lexicon: EBIF
TV Board, Jane Clarke - Thursday, June 21, 2012
Standardization, whether of terms, definitions, edit rules, measurement protocols or watermarking remai ...
- Return-Path-Data Lexicon: OCAP and Tru2way
TV Board, Jane Clarke - Thursday, June 14, 2012
Connectivity is fast becoming a standard expectation of television viewers through the ...
- Return-Path-Data Lexicon: Viewing and Tuning Elements
TV Board, Jane Clarke - Thursday, June 7, 2012
Set-top-box-based return-path data is collected passively via the box, which mitigates so ...
- Return-Path-Data Lexicon: Viewing in the Buffer
TV Board, Jane Clarke - Thursday, May 31, 2012
With the advent of trick play capabilities, viewers can avail themselves ...
- Return-Path-Data Lexicon: Viewing Versus Tuning
TV Board, Jane Clarke - Wednesday, May 23, 2012
Because of the unique attributes of the RPD environment, considerable care ...
- Return-Path-Data Lexicon: Middleware
TV Board, Jane Clarke - Thursday, May 17, 2012
Middleware is ubiquitous to computing infrastructure, but also holds special importance ...
- Return-Path-Data Lexicon: What Is Your Address?
TV Board, Jane Clarke - Thursday, May 10, 2012
Origination addresses embedded in the set-top box and in the data strea ...
- Return-Path-Data Lexicon: Advanced Television Organizations
TV Board, Jane Clarke - Thursday, May 3, 2012
Let's give a nod this week to organizations in the advanced televisi ...
- Return-Path-Data Lexicon: QIP and QAM
TV Board, Jane Clarke - Thursday, April 26, 2012
For cable operators, the return-path transfer of the data is done v ...
- Return-Path Data Lexicon: Bandwidth Optimization
TV Board, Jane Clarke - Thursday, April 19, 2012
Last week's column discussed the importance of bandwidth in accessing content a ...
- Return Path Data Lexicon: Bandwidth
TV Board, Jane Clarke - Thursday, April 12, 2012
There is arguably no more important feature of the digital marketplace th ...
- Return-Path Data Lexicon: Clock Correction
TV Board, Jane Clarke - Thursday, April 5, 2012
Whether you call it Drift or Slippage, incorrect clock time or frequen ...
- Return-Path Data Lexicon: Drifting
TV Board, Jane Clarke - Thursday, March 29, 2012
How often do we look at a clock and realize that t ...
- Return-Path Data Lexicon: 'Average' Frequency Metrics
TV Board, Jane Clarke - Thursday, March 15, 2012
Continuing from last week's discussion of frequency (Return Path Data Lexicon: Frequenc ...
- Set-Top-Box Lexicon: Reach Or Cume
TV Board, Jane Clarke - Thursday, March 1, 2012
There are often several ways to describe the same measurement metric ...
- Set-Top-Box Lexicon: Commercial Indices
TV Board, Jane Clarke - Thursday, February 23, 2012
Recent columns have examined commercials from several aspects: avoidance, retention, engagement a ...
- Set-Top Box Lexicon: Pods
TV Board, Jane Clarke - Thursday, February 16, 2012
Continuing on the commercial pod theme from the past weeks, let ...
- Set-Top-Box Lexicon: Commercial Measurement Beyond C3
TV Board, Jane Clarke - Thursday, February 9, 2012
The common currency for commercial measurement is C3, which we defined ...
- Set-Top Box Lexicon: Engagement
TV Board, Jane Clarke - Thursday, January 26, 2012
Retention of content is one aspect of engagement. But what exactly ...
- Set-Top-Box Lexicon: Commercial Retention Metrics
TV Board, Jane Clarke - Thursday, January 19, 2012
CIMM is taking a pro-active role in advancing new media nomenclature a ...
- Set-Top-Box Lexicon: Log Rolling
TV Board, Jane Clarke - Thursday, January 12, 2012
The ability to accurately measure usage from STB data rests not ju ...
- Set-Top-Box Lexicon: Buy Buy Buy
TV Board, Jane Clarke - Thursday, October 20, 2011
he past few columns have explored the range of common terms a ...
- A Next Step In Set-Top-Box Data Adoption: The CIMM Lexicon
TV Board, Jane Clarke - Wednesday, May 12, 2010
Set-top-box data offer granularity that, with some standardization and agreed-upon rules, cou ...