Janet Driscoll miller

Articles by Janet All articles by Janet

• Using The Structured Data Report In Google Webmaster Tools in Performance Marketing Insider on 09/11/2012
  

  A little over a month ago, Google introduced a new report into Webmaster Tools: Structured Data. This new report allows website owners to access the types and amount of structured data that Google finds on the website. Why would Google create this report? What is its benefit to webmasters?

• Google Analytics Experiments Can Cause An SEO Challenge in Performance Marketing Insider on 08/28/2012
  

  Back in June, I detailed the sun setting on Google Website Optimizer in favor of the new Google AdWords Experiments. For the most part, I've been really happy with the new Experiments option -- there are real benefits to the new approach. However, I have encountered a small glitch that testers using Experiments should take into account.

• The First Rule Of SEO: Don't Panic! in Performance Marketing Insider on 07/24/2012
  

  Over the past week, Google was at it again, challenging the sanity and stress levels of SEOs everywhere. Last week, many Webmasters received a message in Google Webmaster Tools that seemed to threaten site removal from the Google index.

• It's The End Of Google Website Optimizer -- And I Feel Fine in Performance Marketing Insider on 06/05/2012
  

  If you're a Google Website Optimizer user like me, you likely received an email last week indicating that the free Google testing tool was being discontinued. While at first I was disappointed by this announcement, reading further, Google said it would be integrating testing functionality directly into Google Analytics. For those of us who have used Google Website Optimizer for many years, the change may seem challenging.But there are two main benefits I already see from the new system.

• Improve Landing Pages With 'Progressive Profiling' And Marketing Automation in Performance Marketing Insider on 05/22/2012
  

  This week, I'm at the Marketo User Summit in San Francisco, so I thought it might be an appropriate time for me to write about a topic near and dear to me: the integration of marketing automation and search marketing.

• Dear SEOs: Google Owes You Nothing in Performance Marketing Insider on 05/08/2012
  

  I have to admit it - yesterday's column by Ryan DeShazer got my dander up a little bit. Just the headline -- "Doesn't Google Owe SEOs Something?" -- caught me and wouldn't let go. So, I decided I'd present the other side of this discussion today on why Google does not owe anything to SEOs.

• Content Marketing For SEO: Claiming Your Content Ownership In A Post-Panda World in Performance Marketing Insider on 04/24/2012
  

  Last week I posted some tips for optimizing your content for SEO. This week, however, I'll address something much more serious that you need to watch out for in the "post-Panda" world: ensuring that Google understands you are the original author of that content.

• SEO & Content Marketing: Getting The Most Visibility For Your Valuable Content in Performance Marketing Insider on 04/17/2012
  

  Content has always been essential for SEO, but in today's marketing world, providing useful, meaningful content has become key to lead generation and lead nurturing. Search provides a way to drive new leads by making that valuable content visible. Furthermore, with recent algorithm updates, Google has noticeably placed renewed emphasis on unique, relevant, and timely content. Clearly there's a marriage between SEO and content marketing. But how can you effectively enhance the SEO and content relationship? Here are some of my tips for content marketing optimization for SEO.

• Five Reasons Businesses Should Be Using Google+ in Performance Marketing Insider on 04/03/2012
  

  For months now, marketers have been debating the benefits of Google+. With other options for social engagement, why should you make Google+ a priority?

• How To Get Up To $40,000 Per Month In Free Ads On Google  in Marketing: Causes on 03/26/2012
  

  I'm sure that the headline of this article seems too good to be true, but it's not. Surprisingly, many nonprofit organizations still are unaware of the Google Grant and its potential for them.

Comments by Janet All comments by Janet

• Dear SEOs: Google Owes You Nothing by Janet Driscoll Miller (Performance Marketing Insider on 05/08/2012)
  

  David, the press doesn't need PR agencies. Ask any member of the press. :) (caveat: I used to work in PR.)

• Google Search Plus Your World: Monitoring Your Reputation Just Became Even More Important by Janet Driscoll Miller (Performance Marketing Insider on 01/31/2012)
  

  Sadly, Ira, you're right. Nice job, Google. :)

• Content Farms Revisited: Panda Needs To Go Further by Janet Driscoll Miller (Performance Marketing Insider on 04/26/2011)
  

  George, I think that is the great fear and possible reality... Google has to be very careful when treating things strictly algorithmically, because how can an algorithm always ensure that sites are one type or another? It's a big challenge. The way legitimate sites can avoid it is simple... use the canonical tag if you have duplicate content WITHIN your own site. If you have duplicate content across multiple domains, I think you do risk appearing as a content farm. But I also wonder what other factors Google looks at to identify a content farm? Something to keep an eye out for as Google continues to try to reduce content farms through algorithm updates. Janet

• Content Farms Revisited: Panda Needs To Go Further by Janet Driscoll Miller (Performance Marketing Insider on 04/26/2011)
  

  Jay, Good point... many real estate listing could be duplicate content across sites too. But I think, like ecommerce, Google will likely need to come up with a way to identify these sites. It will be interesting to see just how far Google will go to reduce duplicate content and content farms. Like I said, this is a good start, but there's so much more that could be done. Janet

• Why Rankings Still Matter In SEO Reporting by Janet Driscoll Miller (Performance Marketing Insider on 03/15/2011)
  

  Thanks, everyone for the great comments and discussion points! All good stuff. :)

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