The year is 2017. Let's make sure that we have adjusted the way in which we approach marketing challenges based on the reality of media consumption patterns. The strategies and tactics that we used in the last decade have truly become obsolete. The way in which consumers conduct research, share ideas and preferences and make purchasing decisions has changed dramatically.
Most sectors these days are in a continual state of flux as they seek to reinvent and reposition themselves to become more relevant. This is when many turn to their brand to adjust their position, claim new territory and re-energize their tone and message.
DC is home to countless charity events for an endless number of causes. Nowadays, charity events are a dime a dozen. Every weekend there's a full slate of black-tie banquets supporting causes across the spectrum. The number of them continues to grow at a rapid rate. It's great to see the level of dedication to philanthropic causes, but it makes standing out in the crowd that much more difficult.
"This isn't business, this is personal." We've all heard the reverse of these words before, either in jest, ironically or in dead seriousness. Personally, I prefer the ironic. In the often perplexing arena called the marketing business, there is a sense of irony in many interesting ideas, like McDonald's Academy Awards commercial trying to connect the dots between the Big Mac and iconic films like "Jaws" and "Silence of the Lambs." Ironic indeed.
Giving season is right around the corner! Has your nonprofit started planning yet? And where do you start?
Last month, as part of an ongoing digital experience research series we've been conducting for the past two years, we gleaned some very interesting insights into the attitudes of people who regularly donate to charities.
Over the last month or so, our Facebook feeds have been filled with people pouring ice water on themselves. Just the other day, I even saw a (slightly odd) video of Robert Plant taking the challenge - and challenging Paul McCartney, Elton John and Peter Gabriel to do the same.
I know from experience working at a nonprofit that money for advertising is always tight. I am often confronted with tough decisions of what type of advertising would get the most bang for my organization's buck. The answer? It depends on what your goals are.
Last week, while on vacation, my family went out for a day-long boat ride. My 6-year-old son and wife sat in the back of the boat, while my 10-year-old daughter and I sat in the front. As the boat bounced over the waves (and we bounced equally as high on the seats), my daughter had a smile from ear to ear and was screaming with joy and laughter. Eventually, she yelled over to me and asked if I was having as much fun as she was. I definitely was - but not because of the waves (those actually hurt every ...
In the past, I have written about many of the most popular AdWords ad extensions, like sitelinks, call extensions, location extensions, and social extensions. However, AdWords is constantly trying out new ad extensions in its beta program and rolling out successful extensions so that everyone can use them. Because of this, there are often new ad extensions available that cause-related marketers are not aware of! Let's see what's new.