• SEO Basics - Making Sure Your Site Is Ready For Year-End
    Hope everyone had a great Turkey Day! Now that you've all recovered from your tryptophan turkey comas, I hope you're all geared up and ready for the giving season. (Just starting out? Check out last month's post for year-end best practices.) But before we head into the biggest time of year for nonprofits, I thought it might be a good idea to make sure everyone has their bases covered as far as search engine optimization (SEO) goes.
  • Lessons From The Political Season Of Noise
    I'm enjoying the silence. No more bad political ads, irritating phone calls, giant postcards that won't even fit in the mail slot. No more obnoxious Facebook posts or poorly targeted digital ads. To paraphrase "How the Grinch Stole Christmas!": the one thing I hated this election season was noise: "Oh, the noise! Oh, the noise! Noise! Noise! Noise!"
  • Pink Is For Men, Too
    My travels during National Breast Cancer Awareness Month in October took me to a suburban Ulta Beauty store. There was a great deal of cause marketing going on there, none of it... not surprisingly... aimed at a someone like me.
  • Lessons For Cause-Based Promotions From Super Storm Sandy
    In the aftermath of Super Storm Sandy, businesses from banks to baseball teams have mobilized in support of storm victims by lending their assets to nonprofit organizations.
  • The Power of Engaging CSR To Employee Satisfaction
    Doing good while doing well is all the rage. It seems every brand has some form of cause marketing or charity affiliation. But not everyone knows how to use that involvement to increase the engagement of their customers or employees. So, if increased engagement is top of mind for you, what follows are three key considerations to help organizations commit to a cause-marketing relationship.