• MARKETING: CAUSES
    Tapping The Power Of Impact Thinking
    Corporate Social Responsibility (CSR) is seemingly everywhere these days - in the media, on store shelves, in classrooms, even on Wall Street, where impact investing continues to gather interest and momentum. Formerly the niche passion of a few crunchy companies and the hardcore wonks and activists who loved them, CSR has now become, indisputably, a mainstream must-do. As companies increasingly get involved in tackling societal issues, bringing more and more resources and assets to the table, the need to focus on tangible results is more important than ever. It's time for a new, impact-driven approach.
  • MARKETING: CAUSES
    Get Smart About Engaging Cash-Strapped Consumers
    Meet Marie.
  • MARKETING: CAUSES
    Stay On Top Of Google Grant Policy Changes
    It seems as if Google likes to keep us on our toes. Many important policy changes were announced recently, so in case you missed them, here's a recap.
  • MARKETING: CAUSES
    Sometimes, New Ideas Run Right Into You (And Lick Your Face)
    It's often hard to come up with new fundraising and cause-marketing ideas, especially something that will capture the hearts of would-be donors. If you are lucky, a good idea will find you. If you are really lucky, it will have a happy face and a wagging tail.
  • MARKETING: CAUSES
    Is There A Sixth Benefit -- Keeping Pricing In Check?
    In general, cause marketing is thought to have five main benefits. In a recent paper, two professors at Ohio State University postulate that there may be a sixth; cause marketing helps keep supplier pricing in check.