• MARKETING: CAUSES
    Empower Your Campaign With Facebook's Power Editor
    If you're relatively new to Facebook Advertising, you may not have explored Facebook's Power Editor yet. Power Editor is a wonderful tool that allows you to make changes to your campaigns offline, so you can easily revert changes, or upload changes in bulk to the main interface. You do have to use Chrome to access Power Editor and install it like a Chrome app or extension, but once it's downloaded it looks just like another website. Simple and easy! So what makes it so special?
  • MARKETING: CAUSES
    Not All Attempts To Do Good Do Well
    It's that time of the year when all the marketing world is awash in its usual sea of pink, it seems like a good time to ask why so much cause-related branding has so little emotional clout. No matter how well planned, breast-cancer pink (not to mention save-the-environment green or prostate-protecting blue) has often become invisible to cause-bombarded consumers.
  • MARKETING: CAUSES
    3 Ways Brands Are Using Mobile To Power Donations And Fundraising
    In the past, charitable giving meant researching a cause, finding a worthy charity, and then writing and mailing a check. Door to door, galas and even 1-800 numbers enjoyed (and still do) their day in the sun as a way to provide donations.
  • MARKETING: CAUSES
    Taking Stock
    There are stock indexes galore: the Dow, the S&P 500, the NASDAQ Composite, the Wilshire 5000, the FTSE, and hundreds more. But how would an index of the stocks of companies that do a meaningful amount of cause marketing perform compared to those well-known indexes? Pretty well, as it turns out.