• MARKETING: CAUSES
    How To Create A Unique Facebook Tab
    If your organization is using Facebook in any way, you need to learn how to create and utilize Facebook tabs. Unique Facebook tabs are extremely helpful, both for general Facebook engagement as well as Facebook Advertising. Facebook users don't want to leave Facebook. They're not on Facebook looking to donate to a cause or send an email to their congressperson; they're there to get updates on their friends and family or stalk old high school flames (let's be honest). So if they click on a link that takes them off of Facebook, they often immediately click the back button. One ...
  • MARKETING: CAUSES
    Going Green: A Cause Every Event Should Embrace
    It has always bothered me that events like road races and walks often don't recycle. It's common to see runners grabbing plastic cups of water and tossing them to the ground. Then volunteers pick them up and put them into large trash bags. Eventually, this trash ends up in a landfill in Anytown, USA. And, the volume of trash that marathons produce is astounding.
  • MARKETING: CAUSES
    EBay Integrates Cause And Commerce For Social And Business Benefit
    With its 300 million active listings at any given second, odds are you've probably bought or sold something on eBay. But did you know that eBay Inc. is comprised of over 30 businesses (including PayPal which facilitated over $145 billion in payments last year) and employs over 30,000 people?
  • MARKETING: CAUSES
    Toyota Effort Exemplifies Japanese Idea Of Kaizen
    When translated into English, the Japanese word kaizen is typically rendered as "continuous improvement." Kaizen is the steps you take to improve your processes, frequently by implementing small and oftentimes cheap improvements so as to make them better and better. Few companies or nonprofits ... in Japan or anywhere else ... are likely to survive if they don't practice some version of continuous improvement. And kaizen is precisely the word to describe what Toyota's marketing department practiced with its cause-marketing effort called "Meals Per Hour," which is a video about what a Toyota team did to improve the processes at ...