• How To Tell If You've Hired A Good Search Agency
    Not all agencies are created equal. I'm sure you know this, and I'm sure you've seen a wide range in the quality of work produced by various agencies. But as one who knows how a good, quality search campaign should look, I thought I'd point out things you should look for. At nonprofits, every cent counts, so you need to ensure that the work you're paying for is working for you. Keep reading to learn how to tell whether the agency you have creating your search campaigns is doing well, or if you "better shop around." Don't have an agency? ...
  • Beating The Post-Event Blues With Post-Event Relationship Marketing
    We've all been there. As marketers, we work hard on a given campaign or fundraising event with focus and dedication. And then suddenly, it seems, the job is done. For the past two years I have served as a volunteer race director for the North Shore Cancer Run, a local 5K race that raises funds to benefit cancer patients. The planning starts a year in advance, goes by quickly, and then it's race day and everything comes together-the hard work has paid off. But, as the last runner finishes there's a sense of, "now what do I do with myself?" ...
  • Back To School & Cause: A Powerful Combination
    Back-to-school is big business, and consumer surveys consistently put support of education high on the list of causes favored by the highly sought-after Mom demographic.
  • Companies Provide Incentives To Give To Charity
    Some $8 billion a year is returned to American households each year in the form of rebates, estimates Parago, a rebate promotion provider in Lewisville, Texas. That dwarfs the $1.7 billion that IEG predicts companies will spend on cause marketing promotion in 2012.