Giving season is right around the corner! Has your nonprofit started planning yet? And where do you start?

Last month, as part of an ongoing digital experience research series we've been conducting for the past two years, we gleaned some very interesting insights into the attitudes of people who regularly donate to charities.

Over the last month or so, our Facebook feeds have been filled with people pouring ice water on themselves. Just the other day, I even saw a (slightly odd) video of Robert Plant taking the challenge - and challenging Paul McCartney, Elton John and Peter Gabriel to do the same.