by Lauren Kade on Feb 24, 9:45 AM
Rejoice! Remarketing has come to Facebook. Okay, that headline is a bit misleading, since technically up until now you could use a third party to remarket with FBX. But now anyone can do it - even the nonprofit with only five employees and no money to pay a third party.
by Hillary Read on Feb 18, 9:30 AM
So you've started a nonprofit, and you'd like to get the word out. There's social media, SEO, word of mouth, etc., but you're getting impatient. You need a visibility boost, and fast.
by Paul Jones on Feb 3, 3:41 PM
Jennifer Maher has helped build cause marketing campaigns for such causes as Make-A-Wish, the Nature Conservancy, and YMCA of America, and she's learned a few things not only about how to deal with the mechanics of cause marketing and fundraising, but how to manage the confusing wetware involved of cause marketing, too.
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