• MARKETING: CAUSES
    Portfolio Power: Unlocking The Potential Of CSR Brand Management
    Everybody knows that in today's rapidly evolving landscape, what brands stand for matters more than ever. The vast majority of people expect companies to go way beyond just selling products and to drive positive change. Marketers who aren't building corporate social responsibility (CSR) into the core of their brands are missing a big business-building opportunity.
  • MARKETING: CAUSES
    Top Things I Learned At NTC 2014
    Last week, I attended the Nonprofit Technology Enterprise Network's wonderful Nonprofit Technology Conference in D.C., and I wanted to share some of the cool new ideas I learned.
  • MARKETING: CAUSES
    People Do The Darndest Things - Especially For Good Causes
    A little over a year ago, I found myself at a working lunch in a neighborhood Mexican restaurant, trying to figure out how to raise money for the Open Door Family Medical Center, a local nonprofit we all supported.
  • MARKETING: CAUSES
    Bank Plays Off 'Pay To The Order Of' In Cancer Effort
    Fifth Third, the Cincinnati regional bank, has a terrific cause-marketing effort benefiting Stand Up 2 Cancer that runs through March 31 called "Pay to the Order of." With apologies to Yogi Berra, I've found that you can get a lot of questions answered by asking them. In the spirit of the numbers five and three, here are eight questions I put to Fifth Third's Meaghan Madges about the campaign, and her team's edited responses.