by Craig Bida on Sep 30, 10:34 AM
As we head down the home stretch of the 2013 hurricane season (remember last year's late-season surprise, Sandy?), and with California wildfires and Colorado flooding still impacting communities, there's no better time than now for companies to assess their disaster response strategies.
by Lauren Kade on Sep 23, 10:34 AM
If fall is rolling in and we're starting to think of Halloween outfits, it means it's time to start planning your search campaigns for the coming Giving Season. Search is a valuable tool for reaching your potential donors throughout the year, but it's essential during year-end. To avoid a mad dash at the end, let's go ahead and plan now!
by Michele Campbell on Sep 16, 11:00 AM
It's fall, and fundraising is in the air. Many organizations are prepping holiday giving and year-end appeals as we speak. I decided to poke around the "Interwebs" to see if any organizations are choosing unique ways to inspire donors to give. Here are some charity events that put the "fun" in fundraising:
by David Hessekiel on Sep 9, 12:21 PM
Half of all donors have given money at a retail store's checkout counter, making it the most popular means of giving for all except those in the oldest generation. By harnessing the power of the consumer wallet, brands can extend their reach to benefit a charity, as well as their own bottom line.
by Paul Jones on Sep 3, 10:30 AM
The military, like your cause marketing campaign, has a sense of mission. Sometimes the mission is very narrowly defined and time-limited. When a squad goes out on patrol at night, its mission may be reconnoiter, or intercept before returning to base in time for breakfast. Sometimes the military's mission is very broad and open-ended, like ending another country's ability to wage asymmetrical warfare.
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