• MARKETING: CAUSES
    The Worst Of Times, The Best Of Times: Brand Building, CSR And Disaster Response
    As we head down the home stretch of the 2013 hurricane season (remember last year's late-season surprise, Sandy?), and with California wildfires and Colorado flooding still impacting communities, there's no better time than now for companies to assess their disaster response strategies.
  • MARKETING: CAUSES
    A Search Plan For Year-End
    If fall is rolling in and we're starting to think of Halloween outfits, it means it's time to start planning your search campaigns for the coming Giving Season. Search is a valuable tool for reaching your potential donors throughout the year, but it's essential during year-end. To avoid a mad dash at the end, let's go ahead and plan now!
  • MARKETING: CAUSES
    Fall Fundraising Campaigns With A Twist
    It's fall, and fundraising is in the air. Many organizations are prepping holiday giving and year-end appeals as we speak. I decided to poke around the "Interwebs" to see if any organizations are choosing unique ways to inspire donors to give. Here are some charity events that put the "fun" in fundraising:
  • MARKETING: CAUSES
    Supercharge Your Point-Of-Sale Program
    Half of all donors have given money at a retail store's checkout counter, making it the most popular means of giving for all except those in the oldest generation. By harnessing the power of the consumer wallet, brands can extend their reach to benefit a charity, as well as their own bottom line.
  • MARKETING: CAUSES
    About Face. Forward March
    The military, like your cause marketing campaign, has a sense of mission. Sometimes the mission is very narrowly defined and time-limited. When a squad goes out on patrol at night, its mission may be reconnoiter, or intercept before returning to base in time for breakfast. Sometimes the military's mission is very broad and open-ended, like ending another country's ability to wage asymmetrical warfare.