• MARKETING: CAUSES
    Spring Cleaning, Search Style
    If your allergies haven't told you already, it's springtime! Usually that means it's time for spring cleaning - but what does that mean for your home online? (Also known as your nonprofit's website because, let's be honest, you practically live there.) As your resident online cleaning specialist, I recommend checking for broken links and meta tags.
  • MARKETING: CAUSES
    Caring More About The Cause Than The Marketing
    If you read my post last month about volunteering at the Boston Marathon and have been following the news, you might understand why I don't feel like talking about marketing right now. It seems a bit trivial to me, even though it's part of my job (and something I love - I'm a self-proclaimed "marcom maven"). This is because I experienced the second explosion at the finish line from across the street - a blast that sent two of my friends to the hospital (I will not discuss the details, but it's been a tough few weeks, and everyone is ...
  • MARKETING: CAUSES
    Campaigns That Refresh One's Enthusiasm
    The other day I realized that I'd slept through the 12th anniversary of my professional "Eureka!" moment: the day I realized I could make a living by sharing information with businesses and nonprofits on strategies for doing well by doing good together.
  • MARKETING: CAUSES
    Make Yours Top Of Mind
    In April, Grey Matter Research released the findings of a survey that asked a representative segment of the public what charities they could name. Bad news is, unless your cause is in the first percent of the first percent of the first percent, your charity wasn't one of them. But of the small number that were, most were active cause marketers.