• MARKETING: CAUSES
    Intro To Facebook Advertising
    Has your organization tried Facebook advertising yet? Facebook advertising is incredibly versatile, with the ability to target very niche audiences and engage users on a website they're already familiar with and spend a lot of time on. Have you tried Facebook ads in the past with no luck? Scroll down to the Extra Features section and learn about the new targeting options that could really make a difference!
  • MARKETING: CAUSES
    Think Big, And Big Things Will Happen
    If you are paying attention, I'm sure you've seen new local events sprouting up all over the place that bring runners together for a good cause. Since the April 15 Boston Marathon bombings, the running community has stepped up to help victims and families, and show (expletive deleted) jerks that we are stronger than the destruction and violence. You've probably seen "Last Mile" and "Run Boston" events, no matter where you live - each and every one important and doing its part to help with fundraising, healing, and community building.
  • MARKETING: CAUSES
    America's Checkout Charity Champions: The Power Of Other People's Money
    Years ago, it was common for nonprofit executives I knew to gripe that instead of digging into their own coffers, corporate partners were creating programs that moved customers to make small contributions when checking out.
  • MARKETING: CAUSES
    IRS Must Remain Neutral Where Nonprofits Are Concerned
    Years ago, I read a book by a man who had been the public defender in the bad old days of Soviet Russia. There were horrors aplenty worthy of a Kafka novel. One of the things that has stuck with me ever since was his belief that he wasn't defending his clients against just the Soviet apparatchik. He also had to defend against the expectations of jurors who "knew" what the government wanted even when there was no communication from any level of the Nomenklatura.