• MARKETING: CAUSES
    Micro-Donations With One Today
    A few months ago, Google launched a new Android app, One Today, which shows users different nonprofit projects each day and asks for $1 donations. As nonprofits look for new alternative giving options and the importance of micro-donations grows, One Today is a great, free, and easy option!
  • MARKETING: CAUSES
    Big Bold Initiatives Show The Vitality Of Cause In 2013
    In 1983, American Express kicked off the cause-marketing revolution by linking support for the renovation of the Statue of Liberty and Ellis Island to card usage and sign-ups.
  • MARKETING: CAUSES
    Sussing Out Taint In Charitable Donations
    Does a cause face ethical challenges to accepting money funds raised via cause marketing? That is, does associating with a company's service or product taint the donation? Can causes accept money generated via cause marketing in good conscience?