I know from experience working at a nonprofit that money for advertising is always tight. I am often confronted with tough decisions of what type of advertising would get the most bang for my organization's buck. The answer? It depends on what your goals are.

Last week, while on vacation, my family went out for a day-long boat ride. My 6-year-old son and wife sat in the back of the boat, while my 10-year-old daughter and I sat in the front. As the boat bounced over the waves (and we bounced equally as high on the seats), my daughter had a smile from ear to ear and was screaming with joy and laughter. Eventually, she yelled over to me and asked if I was having as much fun as she was. I definitely was - but not because of the waves (those actually hurt every …