• MARKETING: CAUSES
    Making The Most Of Your Online Advertising Budget
    I know from experience working at a nonprofit that money for advertising is always tight. I am often confronted with tough decisions of what type of advertising would get the most bang for my organization's buck. The answer? It depends on what your goals are.
  • MARKETING: CAUSES
    Life's Success Metric
    Last week, while on vacation, my family went out for a day-long boat ride. My 6-year-old son and wife sat in the back of the boat, while my 10-year-old daughter and I sat in the front. As the boat bounced over the waves (and we bounced equally as high on the seats), my daughter had a smile from ear to ear and was screaming with joy and laughter. Eventually, she yelled over to me and asked if I was having as much fun as she was. I definitely was - but not because of the waves (those actually hurt every ...