- Universal McCann Lays Off Nearly 8% Of U.S. Workforce
MediaDailyNews, Joe Mandese - Wednesday, March 18, 2009
Interpublic's Universal McCann unit Monday initiated a staff reduction of nearly ...
- Google, WPP Team To Research Ad Effect
Online Media Daily, Joe Mandese - Wednesday, March 18, 2009
Google is teaming with the world's largest buyer of media, Martin Sorrell ...
- Advertisers, Agencies Split On Overall Ad Optimism, Agree On Online
Online Media Daily, Joe Mandese - Tuesday, March 17, 2009
Advertising executives are growing increasingly pessimistic in their outlook for spending acro ...
- Ad Execs Remain Most Confident Of Online Media, But That Sentiment Is Eroding Fast
Online Media Daily, Joe Mandese - Monday, March 16, 2009
The general economy has the consumer confidence index. Now Madison Avenue h ...
- Fast Forward: Stop The Presses
Media Magazine, Joe Mandese - Monday, March 2, 2009
So let me start with one of the most ironic things I' ...
- Outdoor Champion Jarvis Out At Clear Channel, Latest Casualty Of Downturn
MediaDailyNews, Joe Mandese - Friday, March 13, 2009
The sagging advertising economy has taken the toll of another industry leade ...
- Interpublic Wants Its MBTV, Agency Launches B-to-B Channel To Reflect Mediabrands
MediaDailyNews, Joe Mandese - Friday, March 13, 2009
Media agencies normally just buy media. Interpublic's Mediabrands is making some. T ...
- Recession? What Recession?
Digital Outsider, Joe Mandese - Thursday, March 12, 2009
The digital out-of-home marketplace has been hit by the same economics th ...
- Recession Hits Madison Avenue's 'Back Office,' Donovan Restructures
MediaDailyNews, Joe Mandese - Thursday, March 12, 2009
In another sign of the effects the sagging economy is having ...
- Omnicom Loses Omnipotence, Slides Into 'Sell' Status
MediaDailyNews, Joe Mandese - Tuesday, March 10, 2009
Omnicom, once indisputably the world's largest advertising and marketing services company, ...
- Ad Forecasts Go Into Double-Digit Free-Fall, Interpublic Cites New Consumer Research
MediaDailyNews, Joe Mandese - Tuesday, March 10, 2009
Two well known industry sources - Interpublic and consultant and publisher Ja ...
- 'Millennial' Barry Fischer Leaving Turner: Strategy, Research, Media Groups Reorganized
MediaDailyNews, Joe Mandese - Monday, March 9, 2009
Barry Fischer, who for more than a decade helped reshape Madison Avenue ...
- Agency Capos Debate Network 'Currency' Shift, Thompson Wants An Offer They Can't Refuse
MediaDailyNews, Joe Mandese - Monday, March 9, 2009
NEW ORLEANS - While it's not likely to shed the kind ...
- 4As Addresses Addressability, Attendant Issues
MediaDailyNews, Joe Mandese - Thursday, March 5, 2009
NEW ORLEANS -- Addressable TV advertising, and the issues related to i ...
- The Last Word: Ending With An Exchange On Exchanges
Show Daily, Joe Mandese - Friday, March 6, 2009
Asked by an attendee to explain why media shops are developing the ...
- It's The Ecology, Stupid
Show Daily, Joe Mandese - Friday, March 6, 2009
GroupM’s Irwin Gotlieb sometimes looks like he’s in bed with the medi ...
- Page Thompson Vs. Irwin Gotlieb On The Subject Of Upfront ROI
Show Daily, Joe Mandese - Friday, March 6, 2009
OMD’s Page Thompson opened the “Five Families†panel with a call f ...
- Gotlieb Vs. Thompson: Round 2 -- The Difference Between 'Currency' And 'Accountability'
Show Daily, Joe Mandese - Friday, March 6, 2009
“There is a trading currency that is always going to be t ...
- Clarification: Forrester Data Based On At Least Once-Monthly Social Users
Show Daily, Joe Mandese - Friday, March 6, 2009
The "MediaPost Raw" blog post “Can Ads Be Effective On Social Networks ...
- Social Media Panel Takeaways
Show Daily, Joe Mandese - Friday, March 6, 2009
SocialVibe’s Joe Marchese: “Respect what people want, Realize that they are yo ...
- Joe Marchese Is Raising An Important Question That Needs To Be Answered At This Conference
Show Daily, Joe Mandese - Friday, March 6, 2009
“The question to be asked at this conference is how is t ...
- Sarah Fay Is Smart, And Truly Understands This Social Media Thing
Show Daily, Joe Mandese - Friday, March 6, 2009
“I think the best social media campaigns begin with community, and elemen ...
- Another Awkward Four As Introduction.
Show Daily, Joe Mandese - Friday, March 6, 2009
This time, it was the moderator introducing himself. Following Bob Schieffer’s openi ...
- Newsman Bytes Dog
Show Daily, Joe Mandese - Friday, March 6, 2009
CBS News anchor Bob Schieffer tackled new media during the Q&A sessi ...
- The Medium Is The President
Show Daily, Joe Mandese - Friday, March 6, 2009
That was the keen observation made by CBS News anchor Bob Schieff ...
- Taking Stock
Show Daily, Joe Mandese - Friday, March 6, 2009
Four A’s Friday opener and CBS News anchor Bob Schieffer’s funniest â ...
- Comeback Kids
Show Daily, Joe Mandese - Friday, March 6, 2009
Marc Goldstein kicked things off Friday morning, recognizing New Orleans as †...
- Online Behavioral Targeting Pioneer Turns To TV
MediaDailyNews, Joe Mandese - Thursday, March 5, 2009
Dave Morgan, one of the pioneers of so-called "behavioral targeting" in onli ...
- Media VC Market Still Zooming, Shifts To Digital Out-Of-Home
MediaDailyNews, Joe Mandese - Thursday, March 5, 2009
In a round of funding that would ordinarily be indicative of ...
- 4As Task Force Tackles Interactive Ads, Data Ownership
MediaDailyNews, David Goetzl, Joe Mandese - Wednesday, March 4, 2009
NEW ORLEANS -- A task force under the aegis of the Americ ...