- Live From New York, It's OMMA Behavioral
Show Daily, Joe Mandese - Thursday, February 25, 2010
That’s right, the “longest running show on the subject†is now streami ...
- Why The Media Business Is Collapsing
Show Daily, Joe Mandese - Thursday, February 25, 2010
It’s a question on most of our minds, right? Turns out Sa ...
- Did You Hear The One About The Content Farmer’s Daughter?
Show Daily, Joe Mandese - Thursday, February 25, 2010
Seriously, this panel is kind of interesting, because it’s all about gu ...
- Looking A Little More Live From New York, An Actual Panel Image From OMMA Behavioral
Show Daily, Joe Mandese - Thursday, February 25, 2010
Apparently, it's not such a good idea to show a static graph ...
- streaming.png
Show Daily, Joe Mandese - Thursday, February 25, 2010
...
- The Weird Science Of Matt Freeman
Show Daily, Joe Mandese - Thursday, February 25, 2010
Actually, he used description of the theory of multiple universes (the astrophysic ...
- Matt Freeman: Madison Avenue, You’re Out Of Order
Show Daily, Joe Mandese - Thursday, February 25, 2010
That’s right, Matt Freeman, OMMA Behavioral keynoter, and the new ventures chi ...
- Tying Online Data To Digital TV Set-Tops: Suprising Results
Show Daily, Joe Mandese - Thursday, February 25, 2010
Bruce Goerlich, the former Madison Avenue media research honcho who is n ...
- Cannibalistic Behavior
Show Daily, Joe Mandese - Thursday, February 25, 2010
That’s what Rishad Tobaccowala likened the behavior of the behavioral industry t ...
- Tobaccowala: Are RST, BTB And All The Other Acronyms Just A Lot of BS?
Show Daily, Joe Mandese - Thursday, February 25, 2010
One of the problems behavioral targeting has is that it is simp ...
- "Let’s Hope That eMarketer Is Wrong"
Show Daily, Joe Mandese - Thursday, February 25, 2010
That’s how OMMA Behavioral opening keynoter Rishad Tobaccowala responded to Steve Smith†...
- “The Longest Running Show On This Subjectâ€
Show Daily, Joe Mandese - Thursday, February 25, 2010
That’s the way OMMA Behavioral emcee and programming chair Steve Smith kick ...
- The Web's Analytics Standard May Be A Constantly Moving Target
Show Daily, Joe Mandese - Wednesday, February 24, 2010
Even as online metrics pros strive in pursuit of industry standard metric ...
- Facebook Disconnect
Show Daily, Joe Mandese - Wednesday, February 24, 2010
The real power of social graph data may not be just Facebo ...
- Razorfish's Singh Connects Facebook's Dots
Show Daily, Joe Mandese - Wednesday, February 24, 2010
Shiv Singh, vice president-global social media lead at Razorfish, thinks Facebook Conne ...
- Behavior Vs. Context (The Answer Revealed Here)
Show Daily, Joe Mandese - Wednesday, February 24, 2010
The smartest, yet simplest epiphany I’ve heard so far today at t ...
- The Display Advertising Marketplace Is Going To Become More Like The Search Marketplace In The Next Year â€" And That’s A Good Thing
Show Daily, Joe Mandese - Wednesday, February 24, 2010
That’s what two of the smartest guys in digital media said duri ...
- Want To Freak The IAB Out? If You’re An Agency, Just Suggest You’re Going To Act As An Online Hedge Fund
Show Daily, Joe Mandese - Wednesday, February 24, 2010
That’s what Darren Herman, president of MDC Partners’ Varick Media Management, hint ...
- Not-So-Irreconcilable Differences
Show Daily, Joe Mandese - Wednesday, February 24, 2010
That was my takeaway from listing to comScore’s Josh Chasin explaining t ...
- Convergence Vs. Divergence
Show Daily, Joe Mandese - Wednesday, February 24, 2010
comScore Chief Research Officer, and renowned Metrics Insider contributor Josh Chasin believe ...
- Putting A Face On Nielsen’s Online Brand Lift: 400 Million, Give Or Take A Decimal Point Or Two
Show Daily, Joe Mandese - Wednesday, February 24, 2010
That’s more or less what Nielsen Online’s John Burbank said about Nielsen†...
- Burbank's Winners & Losers
Show Daily, Joe Mandese - Wednesday, February 24, 2010
Nielsen Online’s John Burbank made some predictions about the winners and lose ...
- Nielsen Online Chief: "I couldn't give a shit about impressions"
Show Daily, Joe Mandese - Wednesday, February 24, 2010
Yep, that was John Burbank's opening statement. Well, after he opened wi ...
- Nielsen Online's John Burbank Is A Little Gaga
Show Daily, Joe Mandese - Wednesday, February 24, 2010
Actually, he started his opening keynote at OMMA M&M in New Yo ...
- The Big 3 (Themes Of OMMA Measurement & Metrics
Show Daily, Joe Mandese - Wednesday, February 24, 2010
According to Jodi McDermott, director of data strategy at Clearspring Technologies, a ...
- Ryan Laul Leaps From Hyperspace, Move Follows Merger Of Posterscope With Chrysalis
MediaDailyNews, Joe Mandese - Tuesday, February 23, 2010
Ryan Laul is out as head of the U.S. operations of Hyperspac ...
- Pool Makes Splash At IAB: Reveals User-Selected Ads Five Times More Effective Than Pre-Roll
Online Media Daily, Joe Mandese - Tuesday, February 23, 2010
It may have seemed like a no-brainer when Publicis' VivaKi unit leak ...
- Addressable TV Ad Trial: Viewers Tune Away 32% Less
MediaDailyNews, Joe Mandese - Wednesday, February 17, 2010
An important trial of a promising addressable TV advertising technology found th ...
- MediaBank, Strata Unveil New Digital Media-Buying Apps
Online Media Daily, Joe Mandese - Thursday, February 18, 2010
Two of Madison Avenue's leading "back office" systems providers - MediaBank a ...
- Digital Helps Publicis Weather Worst Of Media Times
MediaDailyNews, Joe Mandese - Wednesday, February 17, 2010
Calling the 2009 advertising marketplace "something of a paradox," Publicis Groupe Chairman-C ...