The Big 3 (Themes Of OMMA Measurement & Metrics
According to Jodi McDermott, director of data strategy at Clearspring Technologies, and ...Ryan Laul Leaps From Hyperspace, Move Follows Merger Of Posterscope With Chrysalis
Ryan Laul is out as head of the U.S. operations of Hyperspace, ...Pool Makes Splash At IAB: Reveals User-Selected Ads Five Times More Effective Than Pre-Roll
It may have seemed like a no-brainer when Publicis' VivaKi unit leaked ...Addressable TV Ad Trial: Viewers Tune Away 32% Less
An important trial of a promising addressable TV advertising technology found that ...MediaBank, Strata Unveil New Digital Media-Buying Apps
Two of Madison Avenue's leading "back office" systems providers - MediaBank and ...Digital Helps Publicis Weather Worst Of Media Times
Calling the 2009 advertising marketplace "something of a paradox," Publicis Groupe Chairman-CEO ...