- Nielsen Plummets, Rentrak Soars On News Of Ratings Glitch, Cuban Investment
MediaDailyNews, Joe Mandese - Friday, September 23, 2011
The TV ratings gods both gaveth and tooketh away Thursday as t ...
- Nielsen Discloses Major TV Ratings Glitch, Could Impact Millions In TV Ad Buys
MediaDailyNews, Joe Mandese - Thursday, September 22, 2011
A week after unveiling an aggressive plan to convince the ad indust ...
- Innerscope Expands Scope, Gets Funds To Scale New Neuro Research Platform
MediaDailyNews, Joe Mandese - Thursday, September 22, 2011
Days after it became known that one top neuroscience-based marketing researcher w ...
- Visible Measures Advances, Conde Nast Owner Targets TV Ad Dollars For Social Video
Online Media Daily, Joe Mandese - Thursday, September 22, 2011
Social video analytics firm Visible Measures this morning said it closed ...
- Who, What, When, Where: Horizon Seeks To Answer The 'Why' With New Group
MediaDailyNews, Joe Mandese - Wednesday, September 21, 2011
Horizon Media Tuesday unveiled a new consumer insights division, aptly named T ...
- Obit: Scarborough's Pilhuj, Dead At 61
Raw, Joe Mandese - Wednesday, September 21, 2011
Kathy Pilhuj, who was senior vice president of data collection at Scarborou ...
- Brain Drain: Neuro Researcher EmSense Goes On The Block
MediaDailyNews, Joe Mandese - Tuesday, September 20, 2011
EmSense, a leader in the promising field of neuromarketing research, is ...
- MediaCom Taps OMD's Rotherham As Global Account Chief
Raw, Joe Mandese - Tuesday, September 20, 2011
GroupM's MediaCom unit has named Ian Rotherham global account director servicing t ...
- Future of Media -- Print Edition
Future of Media, Joe Mandese - Monday, September 19, 2011
I've got plenty of theories about what will happen to the dista ...
- Scripps Consolidates All Digital Under Symson
Raw, Joe Mandese - Monday, September 19, 2011
E.W. Scripps Co. just announced a reorganization of its digital operations, consolidati ...
- LOL If You'd Prefer To Read This As A Text
Raw, Joe Mandese - Monday, September 19, 2011
Texting is the preferred mode of contact for nearly a third ...
- Mediabrands 'Operationalizes' Innovation, Taps Former Digital Chief George To Do It
MediaDailyNews, Joe Mandese - Friday, September 16, 2011
Matt Seiler moved another chess piece in his creeping reorganization of Interpublic ...
- Mediabrands Names George Chief Innovations Officer
Raw, Joe Mandese - Thursday, September 15, 2011
Interpublic's Mediabrands has named Quentin George Chief Innovations Officer, a new positi ...
- Nielsen Unveils Plan To Make Facebook Panel The 'GRP' Of Online Advertising, Cites New 'Demo' Breaks
Online Media Daily, Joe Mandese - Wednesday, September 14, 2011
Nielsen Tuesday unveiled a push to turn the new online campaign ratin ...
- Intel May Not Be Inside, But It's Using Apple's iAds To Demonstrate The Power Of Its Chips
Online Media Daily, Joe Mandese - Wednesday, September 14, 2011
In what is likely its most ambitious and imaginative mobile advertising campai ...
- Google Taps Goodby's Spanier As First Director Of Media
Online Media Daily, Joe Mandese - Tuesday, September 13, 2011
Joshua Spanier, who as director of communications strategy at Goodby, Silverstein &am ...
- Computers Still Dominate Campus Life, But College Kids Opt For Mobility
Online Media Daily, Joe Mandese - Tuesday, September 13, 2011
Conventional wisdom might suggest that college age Americans are the earliest adopte ...
- 33Across Taps Sojern's Arkin As President
Raw, Joe Mandese - Tuesday, September 13, 2011
Social media-based audience targeting platform 33Across has named Matt Arkin president. Arki ...
- GroupM's Maxus Opens In L.A., Toronto, Mexico City
Raw, Joe Mandese - Tuesday, September 13, 2011
GroupM's Maxus unit this morning said it is opening new offices ...
- U.S. Ad Expansion Slows As Largest Advertisers Hit The Brakes
MediaDailyNews, Joe Mandese - Monday, September 12, 2011
The U.S. ad economy is continuing to expand, but like the gener ...
- Viewers Put Money Where Their Mouths Are, Bet Cash On Outcome Of New TV Shows
MediaDailyNews, Joe Mandese - Monday, September 12, 2011
In a novel approach to media research, TV viewers are being ask ...
- Reader's Digest Taps Telecom Vet Guth As CEO
Raw, Joe Mandese - Monday, September 12, 2011
Robert Guth has been named president-CEO of The Reader's Digest Association. Gu ...
- Social Media Now Akin To Cable TV Penetration, Nielsen Report Reveals 80% Of Web Uses It
Raw, Joe Mandese - Monday, September 12, 2011
In a finding suggesting that social media – both social networks a ...
- McCann Moves Social Upstream, Puts It On Par With 'Creative'
Online Media Daily, Joe Mandese - Thursday, September 8, 2011
McCann New York, the flagship agency of Interpublic's McCann Worldgroup, is elevati ...
- Mediabrands Taps IBM's Wenzek As CTO
Raw, Joe Mandese - Thursday, September 8, 2011
Interpublic's Mediabrands has named Hagen Wenzek Chief Technology Officer. Wenzek, who repor ...
- MRI: App Downloads Don't Equal Usage
Raw, Joe Mandese - Thursday, September 8, 2011
Increased tablet app downloads do not necessarily result in greater consumer a ...
- Kristick Has ESP, Will Run GroupM Unit
Raw, Joe Mandese - Wednesday, September 7, 2011
GroupM has named John Kristick Global CEO of GroupM Entertainment & Spor ...
- Report: Bartz Ousted As Yahoo Chief
Raw, Joe Mandese - Tuesday, September 6, 2011
Carol Bartz is out as CEO of Yahoo, the Wall Street Journal ...
- NCC Taps Loughran For Digital Sales
Raw, Joe Mandese - Tuesday, September 6, 2011
Jim Loughran has been named senior vice president-digital sales at national cab ...
- Check Out Why People Are Checking In (Or More Likely, Not)
The Social Graf, Joe Mandese - Tuesday, September 6, 2011
When it comes to things like Foursquare, I guess you could ca ...