- Has Peggy Green Been Bumped Out Of Zenith?
Raw, Joe Mandese - Tuesday, October 4, 2011
That's what it sounds like after reading a release from NBC Univers ...
- Fasten Your Seatbelts, Interpublic's Launching A 'Transmedia' Shop
Raw, Joe Mandese - Tuesday, October 4, 2011
Interpublic just unveiled plans to launch a new agency specializing in "transmedi ...
- Ad Execs: More Than Half Our Display Ads Now Bought Via Nets, DSPs, Exchanges
Online Media Daily, Joe Mandese - Monday, October 3, 2011
More than half of all online display advertising is now bought v ...
- Postcards From The Heart: Campaign Uses Digital, Analogue Media To Support The Breast
Online Media Daily, Joe Mandese - Monday, October 3, 2011
October is National Breast Cancer Awareness Month, and much of the medi ...
- Nielsen: Top TV Shows Are False Idols, Web Builds Reach Better
Raw, Joe Mandese - Monday, October 3, 2011
Nielsen this morning released a white paper it claims establishes audience rea ...
- ESPN To Use Research Tracking Day-In-The-Life Of Media Consumers
MediaDailyNews, Joe Mandese - Friday, September 30, 2011
ESPN has signed on as the charter subscriber of a promising n ...
- Schpiel Time With Terrence Kawaja
Raw, Joe Mandese - Friday, September 30, 2011
Luma Partners' Terrence Kawaja loves to do schtick. He's done it ...
- Nets/Exchanges/DSPs Now More Than Half Of All Online Display Buys
Raw, Joe Mandese - Friday, September 30, 2011
Advertisers and agencies now use ad networks, exchanges and/or DSPs (demand-side platform ...
- MediaOcean Faces Threat From Across One, Mediabrands Taps Facilitate Digital For 'Digital Workflow'
Online Media Daily, Joe Mandese - Thursday, September 29, 2011
Even as Madison Avenue's big "back-office" media buying and paying processors Donov ...
- Doyle Steps Down At MEC, Poised For 'New Direction' At GroupM
MediaDailyNews, Joe Mandese - Wednesday, September 28, 2011
In a surprise development Tuesday evening, Lee Doyle announced he is steppi ...
- Horizon Integrates Trust Metrics: Will Buy Sites Based On Being Good, Not Bad
Online Media Daily, Joe Mandese - Wednesday, September 28, 2011
Horizon Media, the largest Independent media services shop not owned by o ...
- 'Targeted' Fuels Media Economy Expansion, Buoys Traditional Media Too
Online Media Daily, Joe Mandese - Wednesday, September 28, 2011
Targeted media, especially the kind being fueled by online and mobile technologie ...
- Doyle Steps Down At MEC, Poised For New Role In GroupM
Raw, Joe Mandese - Tuesday, September 27, 2011
Lee Doyle has stepped down as CEO of North America for ME ...
- NBCU Taps Johnson For Digital Sports/Olympics Sales
Raw, Joe Mandese - Tuesday, September 27, 2011
Nick Johnson, senior vice president- digital sales for NBCUniversal, is taking ...
- Starcom Taps Razorfish's Maxwell
Raw, Joe Mandese - Tuesday, September 27, 2011
Chad Maxwell has joined Starcom USA as senior vice president-research intelligence directo ...
- Cat On A Hot Tin Roomba
Show Daily, Joe Mandese - Tuesday, September 27, 2011
Here's the problem for agency creative competing in the new media technolo ...
- An Interesting Dilemma For People Who Create Brands
Show Daily, Joe Mandese - Tuesday, September 27, 2011
"The business has changed more in the last five years than ...
- Going For Blood (True Story)
Show Daily, Joe Mandese - Tuesday, September 27, 2011
Despite the abysmal trends in the homevideo marketplace (sales have fallen abo ...
- Frequency
MediaDailyNews, Joe Mandese - Monday, September 26, 2011
Let's begin with a quote made famous by Dan Rather. And late ...
- Rivals Donovan And MediaBank Merge To Form 'MediaOcean,' Will Develop New 'OS' For Madison Avenue
MediaDailyNews, Joe Mandese - Sunday, September 25, 2011
Donovan Data Systems and MediaBank, the two dominant and fiercely competitive supplie ...
- Church & State (Look That Up In Your Funk & Wagnallsl)
Show Daily, Joe Mandese - Monday, September 26, 2011
That's the way OMMA Global New York opening keynoter Jimmy Wales stat ...
- Whoever Would Have Thought That A Car Would Be A Platform?
Show Daily, Joe Mandese - Monday, September 26, 2011
That's what Medialink LLC President-COO Wenda Harris Millard asked her OMMA Glob ...
- Do You Sleep With Your iPad?
Show Daily, Joe Mandese - Monday, September 26, 2011
If you do, you're probably the reason why The New York Time ...
- The New Wheel: Experts, Crowds, Algorithms
Show Daily, Joe Mandese - Monday, September 26, 2011
One of the things that I love about hearing the digital gur ...
- Being There
Show Daily, Joe Mandese - Monday, September 26, 2011
Well, the overarching theme of OMMA Global New York is "hyper-connectedness." A ...
- Letting The Geneology Out Of The Bottle
Show Daily, Joe Mandese - Monday, September 26, 2011
I don't think I focused enough on Faith Popcorn's belief that hum ...
- Spooky
Show Daily, Joe Mandese - Monday, September 26, 2011
I just learned a fascinating new factoid to add to my treasu ...
- The Digital Space Race
Show Daily, Joe Mandese - Monday, September 26, 2011
Do you sometimes feel like you need to be a geek insi ...
- Wikia Users Are Passionate, Smart Too
Show Daily, Joe Mandese - Monday, September 26, 2011
That's what Wikipedia founder Jimmy Wales noted during his opening keynote ...
- Donovan Merges With MediaBank
Raw, Joe Mandese - Sunday, September 25, 2011
Donovan Data Systems and MediaBank, the two dominant and fiercely competitive supplie ...