- Bluefin Hooks Publicis Modem's Maheu
Online Media Daily, Joe Mandese - Wednesday, July 25, 2012
JP Maheu, Global CEO of Publicis Modem, has joined social TV analyti ...
- MPA Names Grey First VP-Digital
Raw, Joe Mandese - Thursday, July 26, 2012
Ethan Grey has joined MPA (the Magazine Publishers of America) as vi ...
- Depressing Start To OMMA RTB
Show Daily, Joe Mandese - Thursday, July 26, 2012
OMMA RTB programming chair got today's event in Los Angeles off ...
- Finally, Some Real Numbers For Real-Time Bidding (Hint, It's Small But Growing Fast)
Show Daily, Joe Mandese - Thursday, July 26, 2012
Programmatic buying, or "real-time bidding" in the display advertising market this ye ...
- Brian Monahan Makes An Impression, Literally
Show Daily, Joe Mandese - Thursday, July 26, 2012
Actually, Monahan, the opening keynoter at OMMA RTB, explained what's really goi ...
- Weser To Agencies: 'Go Ahead, Just Don't Spend Too Much'
Show Daily, Joe Mandese - Thursday, July 26, 2012
Former Madison Avenue economic guru and current Wall Street analyst Brian Wies ...
- 400,000 Reasons Why You Have To Get With The Programmatic Program
Show Daily, Joe Mandese - Thursday, July 26, 2012
Because there's no way you can buy media in an RTB marketpla ...
- Wieser To Panelists: 'Do You Beat Your Wives?'
Show Daily, Joe Mandese - Thursday, July 26, 2012
Well, pretty much. Actually, he opened with a doozie of a questio ...
- 'The Consumer-Friendly Audience Company' (Guess Who?)
Show Daily, Joe Mandese - Thursday, July 26, 2012
According to Paul Dolan, Managing Director, North America, Xaxis, that's the long-te ...
- Nielsen Hits The Wall: Cites Weak 'Buy' Sales, Concedes It 'Underestimated' Agency Role In Online Ratings
MediaDailyNews, Joe Mandese - Wednesday, July 25, 2012
In a potentially troubling indicator for the world of marketing at larg ...
- What's Next For GroupM Next? Pinterest Analytics Deal
Online Media Daily, Joe Mandese - Tuesday, July 24, 2012
GroupM innovation unit GroupM Next just announced a licensing agreement with visu ...
- Mindshare UK Taps Celtra As Mobile Rich Media Platform
Online Media Daily, Joe Mandese - Wednesday, July 25, 2012
Mobile rich media advertising and analytics platform Celtra this morning annoucned ...
- Stewart, Colbert Re-Up With Comedy Central Through 2014
Raw, Joe Mandese - Wednesday, July 25, 2012
"The Daily Show's" Jon Stewart and "The Colbert Report's" Stephen Colbert ha ...
- Zenith Restructures, Names Penski CEO
Raw, Joe Mandese - Wednesday, July 25, 2012
Publicis' ZenithOptimedia unit has restructured some key operations, naming Dave Penski C ...
- The Post-Data Scientist Era
Show Daily, Joe Mandese - Wednesday, July 25, 2012
Joshua Koran, VP-product management-research and data at AT&T AdWorks, and moderator ...
- Are Online GRPS And Viewable Impressions A 'Faster Horse?'
Show Daily, Joe Mandese - Wednesday, July 25, 2012
OMMA Data and Targeting "Organization" panel moderator Joshua Koran used a go ...
- Search's >2%/30% Rule
Show Daily, Joe Mandese - Wednesday, July 25, 2012
You know that old saw about certain media not getting their fa ...
- Aegis Continues To Bolster iProspect, Expands Presence In China, France
Online Media Daily, Joe Mandese - Tuesday, July 24, 2012
Aegis Group, which has agreed to be acquired by Asia's biggest agen ...
- Study Finds 'Viewability' Matters In Search Too, Above-The-Fold Performs Above Average
Online Media Daily, Joe Mandese - Tuesday, July 24, 2012
At a time when the "viewability" of display ad impressions is taki ...
- '92 'Dream Team' Crushes '12 On Nielsen's Endorsement Court
Raw, Joe Mandese - Tuesday, July 24, 2012
As far as fantasy sports scenarios go, we may never know h ...
- What's Next For GroupM Next? Pinterest Analytics Deal
Raw, Joe Mandese - Tuesday, July 24, 2012
GroupM innovation unit GroupM Next just announced a licensing agreement with visu ...
- Premium Primer (Watch Out For The Brown Acid)
Show Daily, Joe Mandese - Tuesday, July 24, 2012
MediaPost Chief Ken Fadner is warming up the acts for OMMA (Premiu ...
- Premium (The Word) Is Anything But
Show Daily, Joe Mandese - Tuesday, July 24, 2012
OMMA (Premium) Display programming chair Steve Smith says the word "premium" ...
- It's The End Of The Writer/Art Director Team As We Know It, And Eric Weisberg Feels Fine
Show Daily, Joe Mandese - Tuesday, July 24, 2012
MediaPost columnist Barbara Lippert just posed her opening question to OMMA (Premiu ...
- Premium is In The Eye Of The Beholder
Show Daily, Joe Mandese - Tuesday, July 24, 2012
That's what Graham Harris, Senior Director, Product Marketing, Yahoo suggested during t ...
- Turner's Jacobs: On A Scale Of 1 to 10, 'Rising Stars' Units Are An 11
Show Daily, Joe Mandese - Tuesday, July 24, 2012
Invoking one of the best lines ever from "Spinal Tap," Turner Broadcasti ...
- Beware The Nana Rule
Show Daily, Joe Mandese - Tuesday, July 24, 2012
Nana is the nickname Turner Broadcasting System Executive Vice President of Turner/ ...
- MEC Canada Raids Carat Toronto's Taylor
Raw, Joe Mandese - Monday, July 23, 2012
Alastair Taylor has joined WPP's MEC Canada as senior vice president-managing partne ...
- Jacobs Rejoins Digitas To Lead Strategy In San Francisco
Raw, Joe Mandese - Monday, July 23, 2012
Matt Jacobs has joined Digitas San Francisco as senior vice president-strategy a ...
- Report: Diller's IAC Takes Control Of Newsweek Daily Beast
Raw, Joe Mandese - Monday, July 23, 2012
Barry Diller's IAC/InterActiveCorp has taken control of Newsweek Daily Beast, as joi ...