- SMG Remains World's Largest Media Agency Net, Combined Aegis/Dentsu Ranks No. 3
MediaDailyNews, Joe Mandese - Thursday, July 19, 2012
Publicis' Starcom MediaVest Group once again is the world's largest global med ...
- SMG Remains World's Largest Media Agency Net, Combined Aegis/Dentsu Now Ranks No. 3
MediaDailyNews, Joe Mandese - Thursday, July 19, 2012
Publicis' Starcom MediaVest Group once again is the world's largest global med ...
- Industry Watchdog Accredits Arbitron Ratings For L.A., Other Key Markets
MAD LA, Joe Mandese - Thursday, July 19, 2012
Media researcher Arbitron received an important stamp of approval for its Portab ...
- Brand, Interest Graph Tracker 33Across Doubles Funding, Will Accelerate Expansion
Online Media Daily, Joe Mandese - Thursday, July 19, 2012
Brand-focused social graph analytics firm 33Across this morning announced a $13.1 milli ...
- GroupM Shaves 1.2 Points Off Global Ad Forecast
Raw, Joe Mandese - Thursday, July 19, 2012
Citing "uncertain" economic condiitons in the U.S. and Europe, WPP's GroupM un ...
- SMG Remains World's Largest Media Agency Net, Combined Aegis/Dentsu Now Ranks No. 3
Raw, Joe Mandese - Thursday, July 19, 2012
Publicis' Starcom MediaVest Group once again is the world's largest global med ...
- Don't Digg This
MAD SF, Joe Mandese - Tuesday, July 17, 2012
San Francisco-based Digg, an early pioneer in both online community news aggregati ...
- Media Rating Council To Lead 3MS, Set Standards For 'Viewable Impressions,' e-GRPs
MediaDailyNews, Joe Mandese - Tuesday, July 17, 2012
LAGUNA NIGUEL, CA --The Media Rating Council has emerged as the ...
- ANA Targets Media 'Rebates,' Asserts Many Marketers Unaware Of Agency/Media Practice
MediaDailyNews, Joe Mandese - Tuesday, July 17, 2012
LAGUNA NIGUEL, CA -- In a surprising development, Association of National Advertise ...
- Ad, Media Coalition Taps Symphony To Orchestrate 'Cross-Platform' Ad Effect Research
MediaDailyNews, Joe Mandese - Tuesday, July 17, 2012
The Coalition for Innovative Media Measurement (CIMM), a trade group created ...
- DuPont To EVP, Sales, TV Guide Network
MediaDailyNews, Joe Mandese - Monday, July 16, 2012
Michael DuPont has joined TV Guide Network as executive vice president-advertising sal ...
- If Content Really Is King, Then Madison Avenue's May Be Facing $3 Bil Digital Ransom
Online Media Daily, Joe Mandese - Tuesday, July 17, 2012
LAGUNA NIGUEL, CA - If content truly is king, then be prepar ...
- TiVo Confirms TRA Acquisition
Raw, Joe Mandese - Tuesday, July 17, 2012
TiVo this morinng officially announced its acquistiton of single-source audience measurement research ...
- What's With The Cute Little Kitten Video?
Raw, Joe Mandese - Tuesday, July 17, 2012
MasterCard Digital Chief Mike Donnelly kicked day two of the ANA's Digit ...
- AOL Taps Thomson Reuters' Hunt As Chief Marketing & Communications Officer
Raw, Joe Mandese - Tuesday, July 17, 2012
Jolie Hunt has been named Chief Marketing and Communications Officer of AO ...
- Cats Rule, Marketers Drool
Raw, Joe Mandese - Tuesday, July 17, 2012
For the second time today, a pussycat took center stage at t ...
- TiVo Fast-Forwards Consumer Research, Acquires 'Single-Source' Supplier TRA
MediaDailyNews, Joe Mandese - Monday, July 16, 2012
In a move that will diversify it more aggressively into consumer resear ...
- Adnetik Does Due Diligence, Becomes Digilant
Online Media Daily, Joe Mandese - Friday, July 13, 2012
Adnetik, the pioneering agency trading desk that was incubated by Havas Digita ...
- MSNBC.com Is No More, Becomes NBCNews.com Following Buyout From Microsoft
Online Media Daily, Joe Mandese - Monday, July 16, 2012
After 16 years of collaboration between Microsoft and NBC News, MSNBC.com ...
- MMA Lifts IAB's XMOS Play, Unveils $1M Initiative For Mobile Cross-Media Studies
Online Media Daily, Joe Mandese - Monday, July 16, 2012
Taking a play out of his old Interactive Advertising Bureau playbook, Mobi ...
- Trading Desks Rear Their Head At ANA Conference
Raw, Joe Mandese - Monday, July 16, 2012
ANA chief Bob Liodice also used his opening remarks at the ANA ...
- Media Rebates Hits ANA's Fan, Liodice Calls For 'Explicit Contracts,' Audits
Raw, Joe Mandese - Monday, July 16, 2012
In a surprising development, ANA chief Bob Liodice utilized his opening remar ...
- Procurian Procures Media IQ, Integrates Media Auditing Firm Into Its Portfolio
Raw, Joe Mandese - Monday, July 16, 2012
Procurement services provider Procurian has acquired Media IQ, the media auditing fi ...
- Marketers Concerned About Digital, Social ROI: Use Of Online Video Explodes
Raw, Joe Mandese - Monday, July 16, 2012
More than 70% of marketers are currently using newer digital and soci ...
- Local Digital To Expand 13.1%, Mobile +77.2%
Raw, Joe Mandese - Monday, July 16, 2012
Local digital advertising revenues are projected to grow 13.1% in 2012, accordi ...
- Marketers Have Interest In Pinterest
Raw, Joe Mandese - Monday, July 16, 2012
That's what Association of National Advertisers chief Bob Liodice said during h ...
- MRC To Oversee 3MS, ANA Members Now MRC 'Associates'
Raw, Joe Mandese - Monday, July 16, 2012
The Media Rating Council has emerged as the ad industry's central enti ...
- MasterCard's Donnelly To Digital Vendor Pitches: Carpe Diem
Raw, Joe Mandese - Monday, July 16, 2012
That's right, MasterCard global digital marketing chief Mike Donnelly says, if you' ...
- TV Guide Net Taps Oxygen's DuPont As National Ad Sales Chief
Raw, Joe Mandese - Monday, July 16, 2012
Michael DuPont has joined TV Guide Network as executive vice president-advertising sal ...
- A King's Ransom, The Content Kind
Raw, Joe Mandese - Monday, July 16, 2012
If content truly is king, then be prepared for Madison Avenue's brand-generat ...