- Who's On Second? Data Shows Half Of Mobile Device Time Spent With TV
MediaDailyNews, Joe Mandese - Thursday, April 12, 2012
At a time when so-called "second screen" activity seems to be t ...
- ViviaKi's Hecht Follows Kenny To Weather Channel, Unkel Succeeds Him
Raw, Joe Mandese - Thursday, April 12, 2012
Curt Hecht has left Publicis' VivaKi unit to become Chief Revenue Office ...
- The Times Square Moment, Nothing To Sneeze At (Okay, So Maybe it Is)
Show Daily, Joe Mandese - Wednesday, April 11, 2012
Tim Tompkins opened MediaPost's Digital Out-of-Home Forum this morning with a gre ...
- The Digital OOH Budget 'Gap,' Literally
Show Daily, Joe Mandese - Wednesday, April 11, 2012
According to Tricia Nichols, global lead-consumer engagement & media strategy for t ...
- How Many Media Can Claim It Is Federally Mandated That Consumers Watch Them?
Show Daily, Joe Mandese - Wednesday, April 11, 2012
Heck, I couldn't think of one until Gary McGure, CEO of R ...
- A Few Revaling Facts About Spafax
Show Daily, Joe Mandese - Wednesday, April 11, 2012
Ever since WPP Group formalized the structure of its new media operati ...
- More Facts About Spafax (This Time From Mediacom)
Show Daily, Joe Mandese - Wednesday, April 11, 2012
This time it came from Adam Potashnick, global media director at Mediaco ...
- Aw C'mon, We All Know That Sex Sells
Show Daily, Joe Mandese - Wednesday, April 11, 2012
Midway through his description of the "human mannequin" campaign his agency Devi ...
- Havas Media Acquires Ignition, Integrates With Sports & Entertainment
MediaDailyNews, Joe Mandese - Tuesday, April 10, 2012
Havas Media this morning announced the acquisition of experiential marketing agency Ignitio ...
- Flip Flopping Over TV Advertising Demand
Show Daily, Joe Mandese - Tuesday, April 10, 2012
What a difference a year makes. Or in the case of Don ...
- Digital, Schmigital Where Upfront Is Concerned
Show Daily, Joe Mandese - Tuesday, April 10, 2012
That seems to be the consensus during the opening upfront panel ...
- It's The Clients, Stupid
Show Daily, Joe Mandese - Tuesday, April 10, 2012
For all the talk about the growth of online video advertising, on ...
- Online Video Is A Two, Maybe Three Percent 'Solution,' At Best
Show Daily, Joe Mandese - Tuesday, April 10, 2012
Since TV network sales execs say they are only generating about t ...
- The Half-Time Of A Media Plan
Show Daily, Joe Mandese - Tuesday, April 10, 2012
It's the kind of stuff average TV viewers - or even ...
- David Goetzl Sheds Some Light On The Night The Lights Went Out On Turner's Steve Koonin
Show Daily, Joe Mandese - Tuesday, April 10, 2012
MediaPost's David Goetzl opened with some hard ball pitches during his Q& ...
- Quick: Guess Which Brand Runs 500,000 TV GRPs Per Year?
Show Daily, Joe Mandese - Tuesday, April 10, 2012
The biggest brands on television - based on Nielsen's gross rating poin ...
- The Real Golden Age of Television: 15-25
Show Daily, Joe Mandese - Tuesday, April 10, 2012
That's what TV historian and industry consultant Tim Brooks noted during t ...
- AOL Sells IP To Microsoft: No, Not That IP
Online Media Daily, Joe Mandese - Monday, April 9, 2012
AOL this morning announced a deal to sell more than 800 ...
- kbs+p's Latest Venture Helps Incubate Others, Some Capital Returns And Strategic Insights Too
Online Media Daily, Joe Mandese - Friday, April 6, 2012
One year after launching, kbs+p Ventures, has emerged as one of t ...
- 'Dallas Morning News' Moroney Named NAA Chair
MediaDailyNews, Joe Mandese - Wednesday, April 4, 2012
James M. Moroney III, publisher and chief executive officer of The Dall ...
- MDC Takes Position In Detroit Indie Doner
MediaDailyNews, Joe Mandese - Wednesday, April 4, 2012
Cash-rich MDC Partners continues one of the most aggressive acquisitions campaigns Madis ...
- New Online Ad Model Gives Brands Inventory For Free, In Exchange For Case Study Results
Online Media Daily, Joe Mandese - Wednesday, April 4, 2012
In one of the most enterprising efforts to leverage the vast poo ...
- Dallas Morning News' Moroney Named NAA Chair
Raw, Joe Mandese - Wednesday, April 4, 2012
James M. Moroney III, publisher and chief executive officer of The Dall ...
- Method Actor: Former IPG Lab Chief Takes New Role As Experience Designer, Strategist
Online Media Daily, Joe Mandese - Tuesday, April 3, 2012
Reuben Steiger, the former managing director of Interpublic's Media Lab, has join ...
- What's Next For GroupM? Literally
Raw, Joe Mandese - Tuesday, April 3, 2012
WPP's GroupM unit just unveiled GroupM Next, which it describes as ...
- Haley Leaving RAB, Replaced By Farber
Raw, Joe Mandese - Tuesday, April 3, 2012
Long-time radio sales guru Erica Farber has been named the new President-C ...
- Want A Rush? Read This Story About Digitaria Games For A Quick Dopamine Fix
Online Media Daily, Joe Mandese - Monday, April 2, 2012
Well, you might, if Jim McArthur wrote it. McArthur is an expe ...
- MPA Releases Tablet Metrics Guidelines, Timelines
Raw, Joe Mandese - Monday, April 2, 2012
The Tablet, Er, Magazine Publishers of America this morning unveiled a s ...
- Target Taps McKinney's Jones As CMO, McKinney Taps Newall To Succeed Him
Raw, Joe Mandese - Monday, April 2, 2012
Jeffrey Jones, a partner and president of Durham, NC-based McKinney, has be ...
- Mediasmith Lands Blurb, eMusic Accounts
MediaDailyNews, Joe Mandese - Thursday, March 29, 2012
San Francisco-based digital media shop Mediasmith announced two new clients to i ...