- Back To The Future Of Marketing (a.k.a. Boston)
Online Media Daily, Joe Mandese - Friday, October 19, 2012
For four days beginning Monday night, Boston-based MITX (the Massachusetts Innovation &am ...
- Tremor Taps Meredith's Wiener As President
Raw, Joe Mandese - Friday, October 19, 2012
Tremor Video has named Lauren Wiener president-global sales and marketing, a n ...
- What's In A Namely? VCs Sweeten Agency Talent Management Platform
MediaDailyNews, Joe Mandese - Thursday, October 18, 2012
Legendary ad exec and Foote, Cone & Belding Founder Fairfax Cone ...
- Correction: Arbitron Not Providing Radio Data Free To Mix Modelers
MediaDailyNews, Joe Mandese - Thursday, October 18, 2012
Arbitron executives say they are not providing data on radio audience a ...
- Newsweak: Newsweekly To Scrap Print Edition, Go Entirely Digital
MediaDailyNews, Joe Mandese - Thursday, October 18, 2012
After 80 years of publishing, Newsweek magazine will discontinue its print editi ...
- Canoe's Lins Paddles To Clear Channel, Named CMO
Raw, Joe Mandese - Thursday, October 18, 2012
Vicki Lins has been named executive vice president and CMO for Cle ...
- Bant Breen's Qnary In A Personal Data Mine
Raw, Joe Mandese - Thursday, October 18, 2012
Former Interpublic and Mediabrand digital wunderkind (he's the guy who brought t ...
- Arbitron Releases Radio Data To Mix Modelers, Move Expected To Impact Ad Budgets
MediaDailyNews, Joe Mandese - Wednesday, October 17, 2012
In a move that could significantly impact the way marketers and agenci ...
- Advertising Jumps The Shark: Becomes Conduit For Content
Online Media Daily, Joe Mandese - Wednesday, October 17, 2012
In a surprising twist for the advertising industry, the hottest new mod ...
- Wall Street Journal Office Net Embraces RTB, Part Of Out-Of-Home Industry Shift
Online Media Daily, Joe Mandese - Tuesday, October 16, 2012
Digital out-of-home media are taking a page out of digital online media ...
- DPAA: Digital OOH Ad Spend Expands 11.8% During First Half
Raw, Joe Mandese - Tuesday, October 16, 2012
Digital Out-of-Home Media grew 11.8% during the first six months of 201 ...
- The New ADHD: Hyping Activation In Advertising
Raw, Joe Mandese - Tuesday, October 16, 2012
That's what DPAA chief Sue Danaher implied during her opening remarks ...
- Latest Digital Place-Based Net: McDonald's
Raw, Joe Mandese - Tuesday, October 16, 2012
Rattling off the list of new members of the Digital Place-based Advertisi ...
- 'UN'-cool: Ted Turner Stands Up DPAA For World Diplomacy
Raw, Joe Mandese - Tuesday, October 16, 2012
Yep, Captain Courageous, Ted Turner himself, was named the DPAA's first ev ...
- Maybe David Verklin's Next Act Will Be As A Trade Journalist?
Raw, Joe Mandese - Tuesday, October 16, 2012
I pose that question, because David Verklin asks some tough ones wort ...
- How To Get Digital Place-Based On A Plan: Pitch Somebody's Boss
Raw, Joe Mandese - Tuesday, October 16, 2012
Yeah, easier said than done, right, but that's exactly how Energizer Person ...
- No She Didn't: Oppenheimer's Srikant Calls Digital Place-Based 'Out-Of-Home
Raw, Joe Mandese - Tuesday, October 16, 2012
After years of positioning, promotion, and even Digital Media Summits, the Digit ...
- Seems Brand Marketers Don't Like Staring At their Feet Either
Raw, Joe Mandese - Tuesday, October 16, 2012
The common theme among the brand marketers on the opening panel ...
- Boston Globe Ad Chief DeSisto Leaving For Maine, Named CEO/Publisher Of MTM
MAD Boston, Joe Mandese - Friday, October 12, 2012
Long-time Boston Globe exec Lisa DeSisto is relocating to Portland, Me, ...
- Havas Taps Warren As First MD of MPG NY
MediaDailyNews, Joe Mandese - Friday, October 12, 2012
Havas Media North America has named Joe Warren executive vice president-managing direct ...
- Ipsos Taps WPP's Greenwood To Run MediaCT
MediaDailyNews, Joe Mandese - Friday, October 12, 2012
Media and marketing research giant Ipsos has named Jon Greenwood president ...
- GroupM Raids Omnicom's Boserup, Names Him Global Trading Chief
MediaDailyNews, Joe Mandese - Friday, October 12, 2012
In a major raid of rival Omnicom Media Group, WPP's GroupM h ...
- Score One For The Real World: Agency Samples Consumers, Finds Physical Still Beats Digital
Online Media Daily, Joe Mandese - Thursday, October 11, 2012
Contrary to its namesake, Interpublic's Momentum unit is asking its clients ...
- Yo, MTV Launches New Hip Hop Hub
Online Media Daily, Joe Mandese - Thursday, October 11, 2012
MTV this morning unveiled plans to organize its hip hop music a ...
- China's Baidu Taps Click Charm For European SEM
Online Media Daily, Joe Mandese - Wednesday, October 10, 2012
Baidu, the dominant online search platform in China, has named Charm Communication ...
- Publicis Acquires Arachnid, Extends Saatchi's Digital Legs In Malaysia
Online Media Daily, Joe Mandese - Tuesday, October 9, 2012
Publicis Groupe this morning announced the acquisition of Arachnid, an award-wining digit ...
- MediaCom Goes To Work For Retired People, Lands AARP
MediaDailyNews, Joe Mandese - Sunday, October 7, 2012
GroupM's MediaCom USA unit Friday said it was named the media agen ...
- If You Like Facebook, You'll Love MIT's New Vest
Around the Net In MAD Boston, Joe Mandese - Friday, October 5, 2012
The problem with Facebook likes is they are so, well, virtual. ...
- Burlington's KSV Only Non-Boston Shop To Win Ad Club's Media Maven
MAD Boston, Joe Mandese - Friday, October 5, 2012
Burlington, VT-based Kelliher Samets Volk won The Ad Club's Media Maven Awa ...
- The Natives Are Restless: News Publishers Move Line Distinguishing Edit, Ad Content
Online Media Daily, Joe Mandese - Thursday, October 4, 2012
If there is a red line delineating the church and state ...