- NBC News Kills The Demographic, Personifies Its Viewers Instead
Online Media Daily, Joe Mandese - Wednesday, October 3, 2012
In a bid to shift advertisers and agencies away from what ...
- The First Rule Of Co: Collective Is...
Show Daily, Joe Mandese - Tuesday, October 2, 2012
It is that you don't talk about Co: Collective, of course. ...
- Question: What's An Agency / Answer: It's Up For Grabs
Show Daily, Joe Mandese - Tuesday, October 2, 2012
That's what Madison Avenue vet turned Co: Collective collaborator Ty Montague sa ...
- 'Mobile Is A Great Example Of How Our Context Is Screwed Up'
Show Daily, Joe Mandese - Tuesday, October 2, 2012
That quote came from SapientNitro Chief Creative Officer Gaston Legorburu. He sa ...
- 'You are probably better off being a pothead...'
Show Daily, Joe Mandese - Tuesday, October 2, 2012
That's what B. Bonin Bough, vice president-global media and consumer engagement ...
- B. Bonin Bough's Internet (Marketing) Of Things
Show Daily, Joe Mandese - Tuesday, October 2, 2012
Lauren Sella, Brand Manager fir iD Gum at Kraft, er Mondelez, ju ...
- Oh Yeah, But Michael Sprague Is A Kia Marketing Exec
Show Daily, Joe Mandese - Tuesday, October 2, 2012
Michael Sprague Is like the Rodney Dangerfield of automotive marketer. The EVP-Marketi ...
- Kia Will Be Back In The Super Bowl
Show Daily, Joe Mandese - Tuesday, October 2, 2012
That's what Kia marketing chief Michael Sprague just confirmed with Marketing Daily ...
- Why 'Content' Is Like Blueberries
Show Daily, Joe Mandese - Tuesday, October 2, 2012
Well, not quite. Or at least not yet. But Activate CEO a ...
- Report Finds Data On Online Ad 'Viewability' Is, Ironically, Less Viewable
Online Media Daily, Joe Mandese - Monday, October 1, 2012
At a time when the ad industry is lobbying publishers to disclo ...
- Aegis Acquires Finland's Irokeesi Oy
Raw, Joe Mandese - Monday, October 1, 2012
Aegis Group this morning announced the acquisition of Irokeesi Oy, an experienti ...
- All The Ads Fit For Print: USA Today Offer $1 Million Prize
Raw, Joe Mandese - Monday, October 1, 2012
USA Today may have just relaunched its digital editions with spiffy n ...
- What Is... Our Business? (Hint, It's Not Content Or Messaging - Can You Relate?)
Show Daily, Joe Mandese - Monday, October 1, 2012
OMMA Global emcee Jeff Jarvis opened this year's show with a pret ...
- Bob Garfield, Arianna Huffington And The Taxi Ride Incident
Show Daily, Joe Mandese - Monday, October 1, 2012
Well, it wasn't that kind of a cab ride. As it tur ...
- Tim Armstrong's 'Mitt Romney Moment'
Show Daily, Joe Mandese - Monday, October 1, 2012
That's the way Bob Garfield described it when, after asking Tim Armstro ...
- If Content Isn't King, Why Is AOL Betting So Heavily On It?
Show Daily, Joe Mandese - Monday, October 1, 2012
Coming off of OMMA Global emcee Jeff Jarvis' opening remarks that ...
- What Is Creativity?
Show Daily, Joe Mandese - Monday, October 1, 2012
According to one of Madison Avenue's top creatives - Ogilvy & Math ...
- The Big Idea Vs. The 'Big Execution'
Show Daily, Joe Mandese - Monday, October 1, 2012
That's what Pepsico Global Head of Digital Shiv Singh suggested during t ...
- Cadillac's Peck Reveals New KPI: It's 33 Across
Show Daily, Joe Mandese - Monday, October 1, 2012
Seriously, Molly Peck, director of advertising and sales promotional at Cadillac, sa ...
- Pepsico's Singh: Augmented Reality Unlikely To Become A Reality Anytime Soon
Show Daily, Joe Mandese - Monday, October 1, 2012
Asked by an OMMA Global attendee how disruptive augmented reality might ...
- What Would Alex Do?
Show Daily, Joe Mandese - Monday, October 1, 2012
That's more or less how the keynote conversation between MediaPost columnist Barba ...
- So What Was The Second Prize?
Show Daily, Joe Mandese - Monday, October 1, 2012
Lots of agencies focus on making mobile apps that work for user ...
- Brands Are People Too
Show Daily, Joe Mandese - Monday, October 1, 2012
The second "Mitt Romney moment" of the day on Day One ...
- Media Creativity 2.0
Show Daily, Joe Mandese - Monday, October 1, 2012
Asked by moderator Bob Liodice whether "media is the new creative," Unilever ...
- Unilever's Candelino Is A Jerk
Show Daily, Joe Mandese - Monday, October 1, 2012
Responding to an anonymous audience question about why so many new bran ...
- Ramp Closes New $15 Million Round Led By StarVest Partners
MAD Boston, Joe Mandese - Friday, September 28, 2012
Content optimization platform developer Ramp has closed on a "series C" rou ...
- Catalina To Triple Mobile Team In Innovation District, Move Follows Acquisition Of Modiv
MAD Boston, Joe Mandese - Friday, September 28, 2012
St. Petersburg, FL-based consumer research and marketing giant Catalina is dramatically expandi ...
- Arnold Worldwide Keeps Name and Identity Within Havas Creative
MAD Boston, Joe Mandese - Friday, September 28, 2012
As reported in
MediaDailyNews on September 24, Havas "consolidated its glob ...
- CW Becomes First TV Net To Use Nielsen Online Campaign Ratings
MediaDailyNews, Joe Mandese - Thursday, September 27, 2012
The CW Network this morning said it will begin using Nielsen's Onli ...
- Gannett Names Etheridge Head Of Digital Sales
Online Media Daily, Joe Mandese - Friday, September 28, 2012
Craig Etheridge has been promoted to senior vice president-digital and mobile sal ...