- GroupM: Internet Ad Spend Breaks Into 12 Figures
Online Media Daily, Joe Mandese - Wednesday, March 27, 2013
Internet ad spending hit $99 billion in 2012, just shy of t ...
- Browser Displacing Dial, Digital Pumping Up Radio Volume
Online Media Daily, Joe Mandese - Wednesday, March 27, 2013
Digital ad sales pumped up what otherwise would have been an essential ...
- GroupM: Internet Ad Spend Reaches 12-Figures
Raw, Joe Mandese - Wednesday, March 27, 2013
Internet ad spending hit $99 billion in 2012, just shy of t ...
- Now RTB Also Stands For Radio Time Bidding
RTBlog, Joe Mandese - Tuesday, March 26, 2013
Programmatic media-buying may be dominated by online display, but it's starting ...
- Initial 2013 Broadcast Spending Reflects Tough Comps With 2012, Digital Continues To Expand Share Of Agency Budgets
MediaDailyNews, Joe Mandese - Monday, March 25, 2013
U.S. ad spending expanded 4% during the first two months of 20 ...
- Carat Projects Digital At One-Fifth Of All Ad Spend, Beginning To Dominate Key Markets
Online Media Daily, Joe Mandese - Wednesday, March 20, 2013
While TV will remain advertising's No. 1 medium, digital -- principally onli ...
- Pineapple Express: If You Care About The Display Ad Market, Take A Hit Of This
RTBlog, Joe Mandese - Tuesday, March 19, 2013
That giant sucking sound you've been hearing in the online display advertisi ...
- ARF Taps Former General Mills Research Czar Fuguitt As New Chief, First Woman To Hold The Job
MediaDailyNews, Joe Mandese - Monday, March 18, 2013
During the opening session of this year's Re:think conference, Gayle Fuguitt wi ...
- Got Milk? You May Need It To Dunk Your Old Cookies
RTBlog, Joe Mandese - Friday, March 15, 2013
It's hard not to use overwrought metaphors when writing stories blog pos ...
- Danaher Steps Down As Digital Placed-Based Chief, Search For Successor Is On
MediaDailyNews, Joe Mandese - Thursday, March 14, 2013
Sue Danaher is stepping down as president-CEO of the Digital Place-based Advertisi ...
- Undertone Goes Over-The-Top, Taps Rovi Strategist As COO
Online Media Daily, Joe Mandese - Thursday, March 14, 2013
As part of a reorganization of its executive team, rich online med ...
- New ValueClick CMO Is Perfect Match, Used To Be eHarmony's
Online Media Daily, Joe Mandese - Thursday, March 14, 2013
ValueClick,this morning named Scott Eagle CMO. Former CMO of eHarmony, Eagle mo ...
- DWA Taps Gyro's Garner As Director Of New Media
Raw, Joe Mandese - Thursday, March 14, 2013
DWA, a technology-focused shop in San Francisco, has named Zak Garner direct ...
- eXelate Taps comScore's Malik As CMO
Real-Time Daily, Joe Mandese - Thursday, March 14, 2013
eXelate has named Khurrum Malik its first ever CMO. He joins fr ...
- Vistar Taps DoubleVerify's Audino For Sales
Real-Time Daily, Joe Mandese - Thursday, March 14, 2013
In a telling move, digital out-of-home programmatic media trading platform Vistar Med ...
- Vistar Taps DoubleVerify's Audino For Sales
Real-Time Daily, Joe Mandese - Thursday, March 14, 2013
In a telling move, digital out-of-home programmatic media trading platform Vistar Med ...
- Irwin Gotlieb And The Fine Art Of Being Transparently Nontransparent
RTBlog, Joe Mandese - Thursday, March 14, 2013
Not that he needs my help, mind you, but I'd like ...
- Aegis/Dentsu Merger Date Set For March 26
MediaDailyNews, Joe Mandese - Wednesday, March 13, 2013
Aegis Group this morning said that if the remaining regulatory steps ...
- If It Looks Like Real-Time, It Must Be Lookalike Time
RTBlog, Joe Mandese - Wednesday, March 13, 2013
In one of the most surprising temporal mash-ups of consumer data fl ...
- Carat's Rzepka Sees Programmatic Buying As Path To Addressable Video Ads
Around the Net in Real-Time, Joe Mandese - Tuesday, March 12, 2013
Phil Rzepka, Vice President-Group Director on the General Motors business at Cara ...
- Real Time + Real World = Real World Retargeting
RTBlog, Joe Mandese - Tuesday, March 12, 2013
What happens when real-time marketing meets the real world? We're about ...
- A Shocking Case Study In Crowd-Funding
Show Daily, Joe Mandese - Tuesday, March 12, 2013
Talk about your lightbulb moments, Matthew Inman's inspiration for using online crowd-fundi ...
- Email's 'Oreo Moment'
Around the Net in Email, Joe Mandese - Monday, March 4, 2013
Email marketers can learn a thing or two about real-time marketing fr ...
- Real-Time @ SXSW
Around the Net in Real-Time, Joe Mandese - Monday, March 11, 2013
Real-time marketing took center stage during a "pop-up" panel moderated by Advertisi ...
- How Real-Time Insights Led To A Bacon Cheddar Onion Burger
Around the Net in Real-Time, Joe Mandese - Monday, March 11, 2013
Tracking social media conversations in real-time is the easy part. Mining a ...
- U.S. Ad Economy Expands For Third Consecutive Year: Big, Mid-Tail Advertisers Biggest Factors
MediaDailyNews, Joe Mandese - Monday, March 11, 2013
Buoyed by big and mid-tail advertisers, the U.S. advertising marketplace expanded f ...
- Real-Time With eMarketer's Debra Aho Williamson
RTBlog, Joe Mandese - Monday, March 11, 2013
When Seattle-based eMarketer analyst Debra Aho Williamson was visiting New York recentl ...
- Geordi La Forge To SXSW: Art + Science = Culture
Show Daily, Joe Mandese - Monday, March 11, 2013
Okay, so it wasn't actually Geordi, but it was actor LeVar Burt ...
- When The Power Of Myth Meets The Myth Of Power
Show Daily, Joe Mandese - Sunday, March 10, 2013
Listening to Slava Rubin, CEO and Co-Founder of crowd-funding platform Indiegogo expla ...
- Grumpy Cats And Cars2Go And Ad Execs, Oh My!
Show Daily, Joe Mandese - Sunday, March 10, 2013
That, and assorted other non sequiturs are what you are likely ...